Marketing is one of those things businesses know they need, but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
I’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most SME owners just don’t have the time to do it themselves. Let me help you through.
I’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. I’ll help you get the most from your marketing budget and exceed your KPI’s.
Having a great website is only part of the whole digital marketing package. I’ll help you drive sales through SEO, Social Media, Email and Paid ads.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. I’ll help you make the most of them.
Marketing consultant that adds value
As a marketing consultant I have helped lots of businesses get their marketing message out and drive sales. My no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.
My background as a Marketing Director who has been involved in every aspect of business, including HR, IT and Operations, means that I approach marketing from a broad prospective. My experience enables me to see the bigger picture, even if I’m helping with only one aspect of your marketing.
Richard is indeed The Marketing Optimist. He had to be with our lack of knowledge in digital marketing. He supported us with strategic and tactical advice. He was creative offering proactive ideas that were relevant, fresh and original. He also offered practical support helping us to manage the tangle of digital marketing options with ease.
Great to work with. Very Experienced. Sleeves rolled up and ready to muck in – perfect combination. We would recommend Richard and will be using his services again soon.Tina Davies
Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.Simon Walker