The marketing department you don't have
Marketing is one of those things businesses know they need, but don’t have the time to do.
Businesses see marketing as needing constant attention, sucking up budget and producing lots of nice looking things which don’t appear to drive sales. Marketing spend must to translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
A consistent, measured, marketing campaign pays off in the long run, it takes time and a targeted approach to build a brand, every step you take adds more liquid to the glass.
That’s where I come in
I have helped lots of businesses get their marketing message out and drive sales. My no nonsense approach is working in lots of diverse industries including: Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.
My background as a Marketing Director who has been involved in every aspect of business, including HR, IT and Operations, means that I approach marketing from broad prospective. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
My broad experience enables me to see the bigger picture, even if I’m helping with only one aspect of your marketing.
The Marketing Optimist Blog
I’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most SME owners just don’t have the time to do it themselves or budget to employ someone full-time.