The marketing department you don't have

Let me help you

The marketing department you don't have

Let me help you

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

I’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most SME owners just don’t have the time to do it themselves. Let me help you through.

Marketing Strategy

I’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. I’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. I’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. I’ll help you make the most of them.

Marketing consultant that adds value

As a marketing consultant I have helped lots of businesses get their marketing message out and drive sales. My no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.

My background as a Marketing Director who has been involved in every aspect of business, including HR, IT and Operations, means that I approach marketing from a broad prospective. My experience enables me to see the bigger picture, even if I’m helping with only one aspect of your marketing.

Richard is indeed The Marketing Optimist. He had to be with our lack of knowledge in digital marketing. He supported us with strategic and tactical advice. He was creative offering proactive ideas that were relevant, fresh and original. He also offered practical support helping us to manage the tangle of digital marketing options with ease.

Great to work with. Very Experienced. Sleeves rolled up and ready to muck in – perfect combination. We would recommend Richard and will be using his services again soon.

Tina Davies

Company Director

Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.

Simon Walker

Owner, Simon Walker Change Consultant

The Marketing Optimist Blog

Freelance Marketing Assistant

The Marketing Optimist helps businesses turn marketing spend into measurable return on investment. We offer SME’s who need marketing help with a one stop agile marketing solution which delivers fast results and business insight. We’re growing rapidly so we have an... read more

One year of The Marketing Optimist

June 2017 marks the first full year of The Marketing Optimist Ltd. We officially launched in February 2016 but for a few months were sans ltd. It’s a been a whirlwind year in which we’ve assisted over 50 companies helping them turn their marketing spend into sale... read more

Using images on LinkedIn posts is really important

Using images in LinkedIn and other social media has always been really important. Having a great image to accompany a post on Twitter, LinkedIn, Facebook or any of the other social networks has always been important, simply because people respond to visuals. And... read more

Free Marketing Consultation Leeds

In September I had a great day at Unity Works helping four people with the marketing of their business. Each person came with a different marketing problem which needed solving. I figured that businesses in Leeds could benefit from some marketing help too. The good... read more

Finish your website

Or at least hide the pages which aren’t complete. I just visited a website which on the face of it looked promising, until I begin to move through the site and found a problem. It’s not finished But rather than hiding pages until completion, they’ve... read more

We don’t do Christmas cards

Don’t get me wrong I’m no Scrooge but for businesses I don’t see the point of Christmas cards. Of course I’ll be giving family and friends cards, it’s just I find it a little odd when I get a card from everyone at Company X, where team members you’ve never... read more

Pin It on Pinterest

Join The Marketing Optimist Newsletter

Join The Marketing Optimist Newsletter

Join our mailing list to receive the latest marketing news and information.

You have Successfully Subscribed!