Strategic marketing consultant Leeds and Yorkshire

The marketing department you don't have

Let us help you

The marketing department you don't have

Let us help you

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Strategy

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultant that adds value

As a marketing consultant we have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.

Richard is indeed The Marketing Optimist. He had to be with our lack of knowledge in digital marketing. He supported us with strategic and tactical advice. He was creative offering proactive ideas that were relevant, fresh and original. He also offered practical support helping us to manage the tangle of digital marketing options with ease.

Great to work with. Very Experienced. Sleeves rolled up and ready to muck in – perfect combination. We would recommend Richard and will be using his services again soon.

Tina Davies

Company Director

Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.

Simon Walker

Owner, Simon Walker Change Consultant

The Marketing Optimist Blog

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After years of limiting the descriptions it shows under search results to 165 characters or less, Google have just increased the character limit for snippets and descriptions to what is so far suspected to be around the 300 character limit. What did Google change?... read more

Our Marketing Predictions for 2018

With 2017 quickly coming to an end, it’s that part of the year where we start to look at what the new year has to offer and make our marketing predictions for 2018. To help you get ahead of the game, we here at The Marketing Optimist have put together five marketing... read more

Say hello to Lewis Georgiou

We’re really pleased to announce that we’ve boosted our team in Leeds by recruiting digital marketing specialist Lewis Georgiou. In the last 18 months we’ve helped over 70 businesses make their marketing more effective, ensuring digital campaigns deliver... read more

280 characters on Twitter – will it be too much?

Since January 2016, there has been constant speculation about the possibility of tweets extending in length to 280 characters. Longer tweets have always been a controversial topic, with the 140 character limit seen by some as a restrictive factor which makes the tweet... read more

We raised £760 for Simon on the Streets

Sleeping on the streets might not sound like your ideal night out, and you’d be right it’s not a bundle on laughs. Luckily for you and me it’s not something we have to do every night. I only slept out for one night to help raise awareness and much needed funds... read more
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