Is Facebook organic reach over for pages? What do you think?
That’s the subject of an email I received from a client this morning. It’s a fair question, my answer wasn’t quite as direct, but I think I covered off everything.
Here’s my reply
That’s not entirely true. Facebook said that following “feedback” they would give more precedence to posts by friends and family. The effect of this is that the organic reach of pages which don’t have much interaction will be reduced. Basically, they want businesses to pay more on the platform.
Having said that, so far I’ve not seen a change. In fact the reach of some of the pages I run, including yours, has been stable and in some areas increased. I’ve attached a screen grab of the natural reach on your page.
To ensure that Facebook reach is still there without paid posts, we need to ensure that our posts are informative and not too salesy. Where possible not linking out to pages but driving interaction on Facebook and using messenger and the other tools available.
Boosting post and bespoke ads are still very useful as they were before the announcement.
To counter balance any Facebook fall out, from the beginning we have been utilising Twitter and LinkedIn too as well as building up your SEO with new content.
In short we shouldn’t abandon Facebook but keep driving good content and be aware of the changes.
Hope that helps answer your question. Happy to have a longer chat about it.