The Marketing Department you don't have
Marketing is critical to all businesses; you know that already.
The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.
We’re the marketing department you don’t have.
This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.
Join our next Marketing Webinar
On our monthly webinars we don’t talk at you, we talk to business leaders who share their marketing insights. As well as being able to register for upcoming marketing webinars, you can view all our previous talks.
Marketing services to suit your business.
We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.
Marketing Consultation
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan
Marketing Planning
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Digital Marketing
Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.
Traditional Marketing
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Shall we have a chat?
If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below.
From marketing consultation, to strategy, to full service marketing and everything in between, we’re the marketing department you don’t have.
A no nonsense Yorkshire Marketing Agency
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including:
Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!
The Marketing Optimist Blog
We are one of the top 10 Marketing Agencies in the North!
I’m so proud to say that The Marketing Optimist is now, according to the lovely people at Prolific North, one of the top 10 Marketing Agencies in the North of England! We’ve come a long way in the last 5 years from starting the business with just one person, me, in...
Digital Design Executive Job
We are looking for a digital native who can really bring client’s briefs to live visually whether that’s a social media campaign, a YouTube video, or a website. You’ll need to be passionate about design for marketing, have a keen eye for detail and a flair for design....
When Facebook went down, what did people “really” do?
When Facebook, Instagram and WhatsApp all disappeared from the internet for 6 hours on October 4th 2021, the world went into meltdown, with wall to wall news coverage worldwide. How could this social media beast, that the world relies on so heavily, just disappear?...
Don’t put all your marketing eggs in one basket
Facebook outage is a lesson not to put all your marketing eggs in one basket For 6 hours on October 4th Facebook, Instagram and WhatsApp stopped working. And the world lost its mind. How could services that so many people rely on for keeping in touch with friends and...
Meet the new Marketing Optimists
We're really excited to introduce you to our two new Marketing Optimists - Annie Green and Georgia Barker-Wright. They join the team as social media marketing executives working on a range of clients in the business-to-business sector. They'll be handling social media...
Creating B2B Social Content That Converts
At The Marketing Optimist, we’re serious about social media marketing. From our popular Social Media Masterclasses to our range of social media services, we strive to help both B2C and B2B organisations achieve results across these hugely valuable platforms. The...
How to get PR coverage in local press
As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...
Provocative Marketing – Are you brave enough?
Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...
Social Media Marketing Executive Job
Are you looking for a Social Media Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing...