The marketing department you don't have

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

Walk with Simon Sponsored Walk

We’re walking 24 miles from Huddersfield to Leeds on July 13th. Can you help use raise loads of cash along the way?

Simon on the Streets

I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously. 

Christian Ritson

Managing Director, Knuma

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultancy that adds value

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

Jonathan Hirst

Managing Director, Network Marketing Recruitment

The Marketing Optimist Blog

10 tough questions from the Yorkshire Post

I was recently interviewed by the Yorkshire Post in a regular feature where they ask business owners 10 questions to find out more about them. If some of my answers are a little niche, I've added some handy clips to help out. How would you answer these questions?...

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Big changes at Facebook, Instagram and WhatsApp

Marketing on Facebook, Instagram and WhatsApp are changing, again. Here's is a run down on what was announced and how you can make the most of the changes. At Facebook’s F8 Conference on April 30th Mark Zuckerberg announced some of the most radical changes to the...

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Walking with Simon from Huddersfield to Leeds

This year, and to be fair for the last three years, we’re supporting Simon on the Streets. We really believe that the work they do to help the homeless of Leeds and other areas of Yorkshire are vital. The importance of their work is easy to see. On our daily walks...

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Dive into the Leeds Digital Festival

April 23rd marks the kick-off of Leeds Digital Festival, and we’re excited. From April 23rd to May 3rd, the city of Leeds will host 150 events across a whole host of the city’s venues, work/events spaces and more. An open platform festival (meaning individuals and...

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Does adding more content help Search Engine Ranking?

That might sound like an odd question, especially coming from The Marketing Optimist. However, it something that bears examination. One of our long-standing clients, Leeds based Simetric Telecom, was recently acquired by Texas based Tango Networks. As part of the...

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Instagram Shopping – The “Checkout” Revolution

Instagram are currently beta testing their biggest and most game-changing update so far in the US, “Checkout” “But we’re already able to shop on the gram” you say?  Instagram wants your money, and you’re gonna love it! Yes, since mid-September 2018 users have been...

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