The marketing department you don't have
Marketing is critical to all businesses; you know that already.
The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.
We’re the marketing department you don’t have.
This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.
Marketing services to suit your business.
We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, controlling your PR and measuring your successes.
“The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!”Laura Shephard
‘Working with The Marketing Optimist completely transformed the way I look at my website and blog. I now have a greater understanding of how to build content that resonates with my audience and how to optimise it so that it gets the attention it deserves. They have an open, friendly and collaborative way of working, focused on adding as much value as possible to customers.’Mihaela Gruia
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultancy that adds value
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.Christian Ritson
The Marketing Optimist Blog
In April we ran a Mini Marketer Competition to see who could come up with the best answer to our brief. Our Director’s daughter has decided to launch a sweet shop from home, but she needs your help to get the word out. We’re looking for mini marketers just like you to...read more
With the schools now closed and the Easter holidays upon us, we want to do our bit, in a small way, to help parents and carers keep their children entertained at least for a little bit. We did what marketing agencies do and we came up with a little brief for your...read more
In my last post - Marketing in uncertain times - I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix your website...read more
I’ve been speaking to lots of customers and friends who run businesses and there’s a lot of people who are unsure how to cope with keeping their organisation going at the moment. So, the point of this post is to give some thoughts on how you can help your business,...read more
In this blog, we hope to provide you with a basic knowledge of nudge theory, as well as examples to help you use nudges in your marketing. Defined as a “micro-targeted design aimed at a specific group of people with the purpose of influencing behaviour”, you might...read more
Welcome back to part two of our blog, written to help you plan and prepare for a video shoot . In part one, titled "How to plan video content and prepare for a shoot", we identified the many benefits of utilising video marketing and the initial planning and practical...read more