The marketing department you don't have
Marketing is one of those things businesses know they need, but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.Christian Ritson
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultancy that adds value
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
The Marketing Optimist Blog
August 1st is of course Yorkshire Day! This year we're celebrating God's Own County by asking people why they love working and running their business in Yorkshire.Celebrating Yorkshire BusinessWe'll be releasing videos throughout the day on social media,...read more
On July 13th we began our walk for Simon on the Streets a Yorkshire charity which helps the homeless get their lives back on track. When we signed up, back in February, 24 miles didn't seem like a long way. Having now finished the walk from Huddersfield,...read more
So, you want to leverage the transformative results of effective social media marketing for the business your work for, but not sure where to start? Here we'll help get you started by exploring how to make a content calendar and schedule your social media posts. At...read more
Marketing can be an expensive business, it’s easy to spend a lot of money on campaigns and tactics which give little return on investment. With a little planning there are lots of ways you can ensure your marketing hits the mark without spending a fortune. To help you...read more
As a digital marketing agency, copywriting comes hand-in-hand with many of the services we offer to our clients. Whether it be website development, creating social media schedules, writing press releases, blogs, email marketing or creating collateral, without...read more
I was recently interviewed by the Yorkshire Post in a regular feature where they ask business owners 10 questions to find out more about them. If some of my answers are a little niche, I've added some handy clips to help out. How would you answer these questions?...read more