The marketing department you don't have
Marketing is critical to all businesses; you know that already.
The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.
We’re the marketing department you don’t have.
This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.
Marketing services to suit your business.
We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.
“The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!”Laura Shephard
‘Working with The Marketing Optimist completely transformed the way I look at my website and blog. I now have a greater understanding of how to build content that resonates with my audience and how to optimise it so that it gets the attention it deserves. They have an open, friendly and collaborative way of working, focused on adding as much value as possible to customers.’Mihaela Gruia
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultancy that adds value
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.Christian Ritson
The Marketing Optimist Blog
As part of our series of Marketing Webinars we regularly speak to people from all types of industries about their business and their current perspective of their industry. Recently we spoke to Jonathan Hirst of Network Marketing who specialise in recruiting marketers...read more
There’s a reason why big businesses build their brand consistency through marketing strategies and campaigns over a long period of time. Because they work! Consistency delivers results. Smaller businesses often make the mistake of re-inventing their marketing for each...read more
No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...read more
When the coronavirus pandemic threw an enormous spanner into the UK business works, the furlough scheme helped many organisations to survive, at the sizeable cost of pausing operations. As businesses plan to welcome their employees back to the workplace, effective and...read more
In April we ran a Mini Marketer Competition to see who could come up with the best answer to our brief. Our Director’s daughter has decided to launch a sweet shop from home, but she needs your help to get the word out. We’re looking for mini marketers just like you to...read more
With the schools now closed and the Easter holidays upon us, we want to do our bit, in a small way, to help parents and carers keep their children entertained at least for a little bit. We did what marketing agencies do and we came up with a little brief for your...read more