Most digital agencies start with a service.
We start with an outcome.
You may well come to us looking for an agency to run SEO or social media campaigns.
But, our skill is finding out if the marketing strategies you have in mind are the most effective use of your time and budget, to meet the strategic aims of your business.
So, before we start any project, we’ll hold discovery meetings with you and your team and get to the bottom of what revenue growth you want to achieve in the short, medium and long term for your business.
Then we’ll work with you to figure out what the best mix of marketing strategies are for your business.
Interested in speaking to The Optimists?
Watch as our clients pass below you…
Digital Marketing Case Studies
There are lots of reasons we keep clients for a long time, our current average is 5 years. Mainly, they stay because we keep solving tricky marketing problems from them, like:
- Increasing sales via their websites and social media
- Ensuring they stay at the top of search results with SEO
- Growing their Social Media following with the right audience
- Making sure paid ads on Search and Social generate sales with a positive ROI
- Sorting out all the background technical setup that keeps systems working together
- Getting them seen on TV, Print and online from our Digital PR campaigns
- Working out how to solve problems they didn’t even know they had – this one is always fun!
Solving these puzzles helps our clients to grow, and as they do, we build marketing strategies that keep that growth moving.
Explore our case studies below to see how we’ve helped other businesses just like yours.
Featured Case study
York and North Yorkshire Combined Authority
Social Media Ads to reach NEET’s in North Yorkshire
Interested in speaking to The Optimists?
Our team blends creative thinking with a strategic focus, and applies a technical understanding and approach to each of our services, to ensure that our creative campaigns are grounded in a strong, thorough strategy, generate measurable results, and deliver long-term value.
We’re a Leeds digital marketing agency, supporting clients across Yorkshire, the UK, and internationally, from industries as varied as Tech, Telecoms, Pharma, E-commerce, Professional Services, Recruitment and more, with a range of services including Marketing Strategy, SEO, Social Media Strategy and Management, Website Design and Development, Video Marketing and Digital PR.
Interested in speaking to The Optimists?
The Marketing Optimist Blog
Get to the Point returns to Leeds Digital Festival in 2026.
Get to the Point is a very simple idea. Get to the Point is coming back on September 29 as part of Leeds Digital Festival. The lovely people at...
ChatGPT ads have arrived in the UK
ChatGPT ads have arrived in the UK. It was inevitable really. With so much search volume now going through AI tools like ChatGPT, Gemini,...
What is Copywriting? – The Key to Marketing Success
If you’ve spent any time at all working in marketing, or learning about how to manage your organisation’s marketing yourself, you’ll be no stranger...
Event Marketing on LinkedIn for Sharp Consultancy’s Young Accountant of the Year Awards 2026
Event Marketing on LinkedIn for Sharp’s 2026 Awards For Sharp Consultancy’s Young Accountant of the Year Awards 2026, we used event marketing on...
A Guide to SEO for AI Search
Whether you’re sick of hearing about AI, or can’t get enough of the machine overlords, AI is now an undeniable element of SEO. Initially, when AI...
What to post on LinkedIn
What to post on LinkedIn is a thought that fills people with dread. Most business owners know full well they should be posting on social media, but...
A Guide to SEO Reporting
In this guide to SEO reporting, we dive into the third critical stage of the holistic SEO process - the measurement of results. This is the third in...
A Guide to Content & Page Optimisation
Tackling search engine optimisation without a trusted partner can be a daunting prospect, with every element requiring its own unique set of...
Your marketing strategy partner for sustainable growth
The Marketing Optimist has been around for a fair while now, and worked with a wide range of B2B and B2C clients all with varying marketing...

































