The marketing department you don't have

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

Learn how to make Social Media work for your business

Book your place on our Social Media Masterclass on September 24th in Leeds.


I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously. 

Christian Ritson

Managing Director, Knuma

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultancy that adds value

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

Jonathan Hirst

Managing Director, Network Marketing Recruitment

The Marketing Optimist Blog

A Halloween Marketing Story

Our Halloween Marketing Story is set on a cloudy Sunday just outside Pontefract, a sleepy Yorkshire town once known for being the world centre for liquorice production, a very scary setting, I'm sure you'll agree. Don't be scared it's marketing not witchcraft But...

read more

Social Media for Events Planners

A long time ago now I was the co-founder of Bettakultcha, an event launched in Leeds where speakers talked with passion about any subject they liked, using 20 slides, each of which changed automatically every 20 seconds. We ran over 150 Bettakultcha events over 7...

read more

A prescription for great content marketing

Creating a healthy amount of marketing content is a beautiful thing. Labouring long and hard on a piece of content is tough going, but if it hits a sweet spot it’s really worth the effort. How to create great content marketing Too many people see writing their content...

read more

Black Friday marketing strategy

Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget that these happen until after they’ve gone or remember them just before they happen. Either way...

read more

Celebrating Yorkshire Day 2019

August 1st is of course Yorkshire Day! We celebrated this momentous day this year by asking the good and great of Yorkshire why they love working in the county. Each person had just one minute, some went a bit over but we forgive them, to speak to you in the no...

read more

When social media crashes what should you do?

July 3rd 2019 was the day our eyes looked up from our phones with confusion, our fingers scrolled through unresponsive feeds of social channels we asked: "what's happening?!" The great crash of July saw Instagram, Facebook and WhatsApp users across parts of Europe and...

read more