The marketing department you don't have

Marketing is one of those things businesses know they need,
but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

Simon on Streets Leeds

We’re going to raise £1,000 this year for Leeds based homeless charity, Simon on the Streets.

Can you help us smash our target?

Simon on the Streets

I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously. 

Christian Ritson

Managing Director, Knuma

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultancy that adds value

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

Jonathan Hirst

Managing Director, Network Marketing Recruitment

The Marketing Optimist Blog

Instagram Shopping – The “Checkout” Revolution

Instagram are currently beta testing their biggest and most game-changing update so far in the US, “Checkout” “But we’re already able to shop on the gram” you say?  Instagram wants your money, and you’re gonna love it! Yes, since mid-September 2018 users have been...

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We’re searching for a passionate marketer

The Marketing Optimist is looking for a Marketing Executive to join our growing team in Central Leeds. This is the ideal opportunity for someone to join a small team of marketers and create a career for themselves. We work across a wide range of clients offing a range...

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Newsjacking LinkedIn

Newsjacking LinkedIn has just become a valid marketing tactic! Newsjacking has long been a favoured tactic on social media, but until now has been consigned mainly to Facebook and Twitter. If you've not come across Newsjacking before, it's a way to get your business...

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Getting your blog noticed

Getting your blog noticed can seem like a dream wrapped in a nightmare. There are millions of blogs written every day by entrepreneurs  businesses, journalists, influencers, poets, writers, creatives and people who just like blogging for the pure fun of...

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Should you teach yourself marketing?

I just read the post below over on Facebook from a business owner, who, like everyone in the early stages, is working hard to get the business going. "Skills I've had to develop in the process of building and running a business SEO Social Media Marketing Email list...

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Exploring the power of social media for business

On January 29th we held another sold out Social Media Masterclass at Wizu Workspace in Leeds. Our delegates for the day, were an enthusiastic selection of people from a wonderfully varied group, all eager to find out how they could use social media for business, and...

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