The marketing department you don't have
Marketing is one of those things businesses know they need,
but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.Christian Ritson
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultancy that adds value
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
The Marketing Optimist Blog
You won’t be surprised to hear that I’m an eager consumer of ads and marketing. One thing that has always perplexed me is, how do you market an improvement to something via its own medium? I’m talking about TV’s Until recently we had an old TV, not a big box thing, a...read more
This year, we’re raising funds for the Leeds homeless charity, Simon On The Streets. We’ve set a goal of £1000, and are already receiving kind donations from some of our clients. We love our city of Leeds, and as individuals born in other cities, we’re proud of our...read more
Over on The Marketing Optimist Facebook page we ran a very simple poll over the Christmas break. We asked: What are your marketing priorities for 2019? A - Retain more customers? B – Attract new customers? We shared the post to a few Facebook groups who’s members are...read more
Marketing campaigns happen around most people, you’re not supposed to notice you're being marketed to. Marketers, like us, want you to make your own mind up, we'll provide the nudge you need to realise you need that new sparkly object, but we don’t want you to realise...read more
The new year is just around the corner, and a new working year is soon to begin. This is the perfect opportunity to freshen up your social media marketing plan, sharpen your skills and knowledge in the field of social media marketing, and learn new...read more
Introductions are in order, so here it goes! - I’m Chris Fox, and I’m the new starter at The Marketing Optimist, It’s good to meet you. After working in the business as a contractor for a number of months, I felt I’d found the company I was looking for, and the...read more