The marketing department you don't have

Marketing is critical to all businesses; you know that already.

The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.

We’re the marketing department you don’t have.

This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.

Marketing services to suit your business.

We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, controlling your PR and measuring your successes.

Learn how to make Social Media work for your business

Book your place on our Social Media Masterclass on January 29th in Leeds.

Social Media training course in Leeds

“The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!”

Laura Shephard

Social Media Strategist, HeyHuman

‘Working with The Marketing Optimist completely transformed the way I look at my website and blog. I now have a greater understanding of how to build content that resonates with my audience and how to optimise it so that it gets the attention it deserves. They have an open, friendly and collaborative way of working, focused on adding as much value as possible to customers.’

Mihaela Gruia

Founder and CEO, Research Retold

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultancy that adds value

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

Jonathan Hirst

Managing Director, Network Marketing Recruitment

I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously. 

Christian Ritson

Managing Director, Knuma

The Marketing Optimist Blog

Making the most of video marketing

On our Marketing Sandwich Course webinar series we ask people what they'd like to find out more about. We try to cover these snippets in 30 minutes or less, with time for a sandwich, of course. On our last webinar we spoke to Amber Avison and Gary Butterfield about...

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A Halloween Marketing Story

Our Halloween Marketing Story is set on a cloudy Sunday just outside Pontefract, a sleepy Yorkshire town once known for being the world centre for liquorice production, a very scary setting, I'm sure you'll agree. Don't be scared it's marketing not witchcraft But...

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Social Media for Events Planners

A long time ago now I was the co-founder of Bettakultcha, an event launched in Leeds where speakers talked with passion about any subject they liked, using 20 slides, each of which changed automatically every 20 seconds. We ran over 150 Bettakultcha events over 7...

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A prescription for great content marketing

Creating a healthy amount of marketing content is a beautiful thing. Labouring long and hard on a piece of content is tough going, but if it hits a sweet spot it’s really worth the effort. How to create great content marketing Too many people see writing their content...

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Black Friday marketing strategy

Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget that these happen until after they’ve gone or remember them just before they happen. Either way...

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