Strategic marketing consultant Leeds and Yorkshire

The marketing department you don't have

Book a marketing consultation

The marketing department you don't have

Book a marketing consultation

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Strategy

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultant that adds value

As a marketing consultant we have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.

Richard is indeed The Marketing Optimist. He had to be with our lack of knowledge in digital marketing. He supported us with strategic and tactical advice. He was creative offering proactive ideas that were relevant, fresh and original. He also offered practical support helping us to manage the tangle of digital marketing options with ease.

Great to work with. Very Experienced. Sleeves rolled up and ready to muck in – perfect combination. We would recommend Richard and will be using his services again soon.

Tina Davies

Company Director

Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.

Simon Walker

Owner, Simon Walker Change Consultant

The Marketing Optimist Blog

How to improve your website ranking

There are millions of articles on the web about helping your website improve rankings. Some are really basic and others highly technical, I’m going to go for the middle ground and give you some tips on how to improve your website’s ranking without needing too much... read more

How do LinkedIn Hashtags work?

A few weeks ago I posted on LinkedIn asking if anyone was using hashtags on LinkedIn. I got a deafening NO. This wasn’t much of a surprise as LinkedIn has never been known as a hash-taggy social network. It’s got a very straight laced business focus and... read more

Can B2B marketing still work under GDPR?

GDPR legislation is actually a good thing and not something to be scared of. The new legislation will encourage businesses to use best practice with their data and stop old practices like just contacting everyone with everything and not caring (you’ve all done... read more

Selling on Instagram just got a lot easier

For the right audience Instagram is the perfect marketing tool. Younger consumers are moving away from Facebook, and with the recent stories of data scraping older users may too. Instagram, while now owned by Facebook, is growing at a crazy rate with more and more... read more

We’re searching for a passionate marketer

We’re looking for a Marketing Executive to join our growing team in Central Leeds. This is the ideal opportunity for someone to join a small team of marketers and create a career for themselves. We work across a wide range of clients offing a range of marketing... read more

Optimise your Images for SEO – today!

Google has updated its image search function. It’s taken away the view image button from searches so that you can’t view the original without first visiting the page that hosts it. This may seem like a small change which doesn’t really affect you or your website. But... read more
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