The marketing department you don't have

Marketing is one of those things businesses know they need,
but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

We’ll help you turn your marketing spend into sales revenue

There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.

Marketing Strategy

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Marketing consultants that add value

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

Jonathan Hirst

Managing Director, Network Marketing Recruitment

Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.

Simon Walker

Owner, Simon Walker Change Consultant

The Marketing Optimist Blog

Facebook messenger for business and why you should use it

Take a quick look at your marketing plan. Skip to the part where it talks about how your company and going to leverage messenger to marketing directly to your customers, and build a relationship based on open one-to-one communication. Are you back? I’m guessing that...

read more

What should be on an About Us page?

Writing an About Us page is probably one of the most important pages on your website. It’s also one of the hardest to put together. Like most things the perfect About Us page is in the eye of the beholder, one customer’s short snappy read giving the...

read more

Google MyBusiness is your secret marketing weapon

If you’ve ever wanted to get your latest news of post on to Google, then one of the main elements on Google MyBusiness is the secret weapon you’ve been waiting for. Google MyBusiness is the tool that holds all your vital business information like opening times,...

read more

Social Media training course in Leeds

Social Media is the buzz word on everyone’s lips but being able to use it effectively as a business can seem daunting. On this one-day interactive social media training course you will learn practical ways social media channels can help you drive revenue, engage with...

read more

How to improve your website ranking

There are millions of articles on the web about helping your website improve rankings. Some are really basic and others highly technical, I’m going to go for the middle ground and give you some tips on how to improve your website’s ranking without needing too much...

read more

How do LinkedIn Hashtags work?

A few weeks ago I posted on LinkedIn asking if anyone was using hashtags on LinkedIn. I got a deafening NO. This wasn't much of a surprise as LinkedIn has never been known as a hash-taggy social network. It's got a very straight laced business focus and most users...

read more
Optimise your marketing

Optimise your marketing

Sign-up for monthly emails on how to optimise every element of your marketing

You have Successfully Subscribed!

Pin It on Pinterest

b5bl9n5x28s4afc11sjq3mdop4jdtl