The marketing department you don't have
Marketing is one of those things businesses know they need,
but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.Christian Ritson
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultancy that adds value
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
The Marketing Optimist Blog
Introductions are in order, so here it goes! - I’m Chris Fox, and I’m the new starter at The Marketing Optimist, It’s good to meet you. After working in the business as a contractor for a number of months, I felt I’d found the company I was looking for, and the...read more
We're really excited to let you know that The Marketing Optimist has been accepted as a Digital Champion by the Digital Enterprise scheme. Digital Enterprise is a partnership programme which is partly funded by the European Union (European Regional Development Fund),...read more
We were very excited to have been part of Go Digital Live, a new full-day event, curated by Digital Enterprise LEP as part of Leeds Business Week. The event was held at Aspire in central Leeds on October 8th. How to use Digital Marketing in your business There was a...read more
Take a quick look at your marketing plan. Skip to the part where it talks about how your company and going to leverage messenger to marketing directly to your customers, and build a relationship based on open one-to-one communication. Are you back? I’m guessing that...read more
Writing an About Us page is probably one of the most important pages on your website. It’s also one of the hardest to put together. Like most things the perfect About Us page is in the eye of the beholder, one customer’s short snappy read giving the...read more
If you’ve ever wanted to get your latest news of post on to Google, then one of the main elements on Google MyBusiness is the secret weapon you’ve been waiting for. Google MyBusiness is the tool that holds all your vital business information like opening times,...read more