The marketing department you don't have
The marketing department you don't have
Marketing is one of those things businesses know they need, but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
We’ll help you turn your marketing spend into sales revenue
There are so many things to consider when putting a marketing strategy together, that most business owners just don’t have the time to do it themselves. Let us help you through.
We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan.
Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.
Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.
Marketing consultant that adds value
As a marketing consultant we have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including: Recruitment, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Events and Professional Speaking.
Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.Jonathan Hirst
Marketing Optimist conducted a website health check for one of my businesses recently – we were delighted with the results. The report he produced was exactly what we needed: clear, comprehensive and easily actionable. Their powerful mix of skills means that they offer advice on the technical aspects that will improve SEO and gain more traffic, as well as broader marketing advice that will help convert visitors once they reach the site.Simon Walker
The Marketing Optimist Blog
If you’ve ever wanted to get your latest news of post on to Google, then one of the main elements on Google MyBusiness is the secret weapon you’ve been waiting for. Google MyBusiness is the tool that holds all your vital business information like opening times,...read more
Social Media is the buzz word on everyone’s lips but being able to use it effectively as a business can seem daunting. On this one-day interactive social media training course you will learn practical ways social media channels can help you drive revenue, engage with...read more
There are millions of articles on the web about helping your website improve rankings. Some are really basic and others highly technical, I’m going to go for the middle ground and give you some tips on how to improve your website’s ranking without needing too much...read more
A few weeks ago I posted on LinkedIn asking if anyone was using hashtags on LinkedIn. I got a deafening NO. This wasn't much of a surprise as LinkedIn has never been known as a hash-taggy social network. It's got a very straight laced business focus and most users...read more
GDPR legislation is actually a good thing and not something to be scared of. The new legislation will encourage businesses to use best practice with their data and stop old practices like just contacting everyone with everything and not caring (you've all done it)....read more
For the right audience Instagram is the perfect marketing tool. Younger consumers are moving away from Facebook, and with the recent stories of data scraping older users may too. Instagram, while now owned by Facebook, is growing at a crazy rate with more and more...read more