10 tough questions from the Yorkshire Post

By: Richard Michie

I was recently interviewed by the Yorkshire Post in a regular feature where they ask business owners 10 questions to find out more about them. If some of my answers are a little niche, I’ve added some handy clips to help out.

How would you answer these questions?

Here’s how I got on.

Here’s how the questions panned out

What’s your favourite film?  Has to be Fargo a Coen Brothers classic and an Oscar winner. If you’ve not seen it before here’s the trailer.

Favourite song? Cannonball by the Breeders. An indie classic from the 90’s. The hammering guitars get me every time!

Ideal day away from the office? A day out with the family, Malham Cove in North Yorkshire is a great place to visit.

Favourite Cuisine? I love Indian food. But my current favourite is Moroccan

What’s the best thing about being in business? Being in charge of your own destiny, knowing that whatever happens its in your hands

What’s the worst thing about being in business? The sleepless nights and the stress

One word that best describes you? Straightforward

One person you’d most like to have dinner with? Che Guevara.

Below is the original iconic photo of Che Guevara taken by Alberto Korda in 1960. Despite this being one of the most reproduced photo in the world, Alberto never made a penny from it. At the time it was taken Cuba had no copyright laws so the image is totally free to use. It’s ironic that a hero of communism ended up having his image sold so many times.

Che Guevara, Alberto Korda

Favourite holiday destination? Morocco. It’s like stepping back in time, the Souk in Marrakech is somewhere everyone should experience.


What are you most proud of? My children and my family

I’d love to know how you would have answered, let me know in the comments.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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