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Provocative Marketing – Are you brave enough?

Provocative Marketing – Are you brave enough?

Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...

Social Media Marketing Executive Job

Social Media Marketing Executive Job

The Marketing Optimist is looking for a Social Media Marketing Executive to join our growing team. This is the ideal opportunity for someone to join a team of marketers and grow their career. We work across a wide range of clients offing a range of marketing services...

The importance of conducting an SEO audit

The importance of conducting an SEO audit

In a recent blog we explored the importance of conducting a website audit before developing a new site, making significant improvements to an existing site, or to identify ways in which your website could produce greater results. The piece touched on a second audit...

Does your Granny, or your businesses, need a podcast?

Does your Granny, or your businesses, need a podcast?

What I mean by that is does everyone, and importantly every business, actually need a podcast? It might be that your Granny runs a business or is intent on building her personal brand in which case she may well benefit from a podcast, you get my meaning… I listen to a...

Is Your Website Overdue an Audit?

Is Your Website Overdue an Audit?

Conducting a website audit is an important first step in our web-related projects. Before embarking upon the design and development of new websites, or before making significant improvements to a client’s website, we conduct a detailed audit of their existing site....

Do you love your business?

Do you love your business?

It might sound obvious but if you’re going to run your own business or be a significant part of someone else’s small business, you really need to love what you do. How you feel about the business and your role within it has a real impact when the number of people...

5 Steps to Better Website Copy

5 Steps to Better Website Copy

Copy is king. Despite what you may have heard. Yes, a picture paints a thousand words, and video is key to killing it across social platforms, but well written copy converts! It’s also often the most meaningful and impactful way to communicate with your audience (of...

The truth about marketing live online events

The truth about marketing live online events

To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...