The Marketing Optimist Blog

How Businesses Use Social Media

How Businesses Use Social Media

There’s a common saying in this day and age - “If you don’t have social media, you don’t exist.” It sounds dramatic, but it’s true. What’s more, when we’re discussing one of the biggest and most effective ways to advertise your business, products, and yourself in...

Planning a marketing campaign

Planning a marketing campaign

Planning a marketing campaign is, let's be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other cool...

YouTube Marketing Explained

YouTube Marketing Explained

For this YouTube Marketing Explained webinar, we're joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is now a...

Marketing Rule of Thirds Webinar

Marketing Rule of Thirds Webinar

People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...

The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...

Marketing Executive Role

Marketing Executive Role

Are you looking for a Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing Consultation, Social...

Love is in the air!

Love is in the air!

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you're a big soppy romantic, or think Valentine's day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this...

White label marketing agency support

White label marketing agency support

We’d love to be able to tell you about all the great digital marketing projects we’ve done, we tell you about lots of them in our marketing case studies, but there are some we're unable to discuss. That’s because they are for other marketing agencies Other agencies...

Our long-term commitment to Yorkshire’s homeless

Our long-term commitment to Yorkshire’s homeless

This year, and for the next 5 years, we’ve committed to help Simon on the Streets, by donating at least £500 to the charity every year. I live in a nice house with my family, we are warm, don’t worry about food or a place to sleep. All The Marketing Optimist team are...