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Meet the new Marketing Optimists

Meet the new Marketing Optimists

We're really excited to introduce you to our two new Marketing Optimists - Annie Green and Georgia Barker-Wright. They join the team as social media marketing executives working on a range of clients in the business-to-business sector. They'll be handling social media...

Creating B2B Social Content That Converts

Creating B2B Social Content That Converts

At The Marketing Optimist, we’re serious about social media marketing. From our popular Social Media Masterclasses to our range of social media services, we strive to help both B2C and B2B organisations achieve results across these hugely valuable platforms. The...

How to get PR coverage in local press

How to get PR coverage in local press

As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...

Provocative Marketing – Are you brave enough?

Provocative Marketing – Are you brave enough?

Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...

Social Media Marketing Executive Job

Social Media Marketing Executive Job

Are you looking for a Social Media Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing...

The importance of conducting an SEO audit

The importance of conducting an SEO audit

In a recent blog we explored the importance of conducting a website audit before developing a new site, making significant improvements to an existing site, or to identify ways in which your website could produce greater results. The piece touched on a second audit...

Does your Granny, or your businesses, need a podcast?

Does your Granny, or your businesses, need a podcast?

What I mean by that is does everyone, and importantly every business, actually need a podcast? It might be that your Granny runs a business or is intent on building her personal brand in which case she may well benefit from a podcast, you get my meaning… I listen to a...

Is Your Website Overdue an Audit?

Is Your Website Overdue an Audit?

Conducting a website audit is an important first step in our web-related projects. Before embarking upon the design and development of new websites, or before making significant improvements to a client’s website, we conduct a detailed audit of their existing site....