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Get to the Point returns to Leeds Digital Festival in 2026.
Get to the Point is a very simple idea. Get to the Point is coming back on September 29 as part of Leeds Digital Festival. The lovely people at Genio have lent us their space in Leeds Dock for the night and we are gasping to see and hear our presenters do their thing....
ChatGPT ads have arrived in the UK
ChatGPT ads have arrived in the UK. It was inevitable really. With so much search volume now going through AI tools like ChatGPT, Gemini, Perplexity, Claude and a whole range of other services, ads were sure to appear sooner rather than later. Google’s own AI - Gemini...
What is Copywriting? – The Key to Marketing Success
If you’ve spent any time at all working in marketing, or learning about how to manage your organisation’s marketing yourself, you’ll be no stranger to the word “copywriting”. But what IS copywriting? What does a copywriter do? And what is copywriting used for? If...
Event Marketing on LinkedIn for Sharp Consultancy’s Young Accountant of the Year Awards 2026
Event Marketing on LinkedIn for Sharp’s 2026 Awards For Sharp Consultancy’s Young Accountant of the Year Awards 2026, we used event marketing on LinkedIn to build a campaign that increased awareness, encouraged nominations and generated consistent engagement from the...
A Guide to SEO for AI Search
Whether you’re sick of hearing about AI, or can’t get enough of the machine overlords, AI is now an undeniable element of SEO. Initially, when AI became a part of SEO, specialists like The Marketing Optimist, had to use our experience and intuition to navigate SEO for...
What to post on LinkedIn
What to post on LinkedIn is a thought that fills people with dread. Most business owners know full well they should be posting on social media, but are scared to death of what to put. The vast majority of people and businesses on LinkedIn are lurkers who use the site...
A Guide to SEO Reporting
In this guide to SEO reporting, we dive into the third critical stage of the holistic SEO process - the measurement of results. This is the third in our series of SEO guides, and we advise you explore the first two, The Importance of Keyword Research, and A Guide to...
A Guide to Content & Page Optimisation
Tackling search engine optimisation without a trusted partner can be a daunting prospect, with every element requiring its own unique set of processes and best practices in order to be effective within the larger holistic SEO process. We covered the start of the...
Your marketing strategy partner for sustainable growth
The Marketing Optimist has been around for a fair while now, and worked with a wide range of B2B and B2C clients all with varying marketing challenges. Regardless of your needs, there are certain things we need to do to ensure that we provide you with marketing...