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Do you love your business?

Do you love your business?

It might sound obvious but if you’re going to run your own business or be a significant part of someone else’s small business, you really need to love what you do. How you feel about the business and your role within it has a real impact when the number of people...

5 Steps to Better Website Copy

5 Steps to Better Website Copy

Copy is king. Despite what you may have heard. Yes, a picture paints a thousand words, and video is key to killing it across social platforms, but well written copy converts! It’s also often the most meaningful and impactful way to communicate with your audience (of...

The truth about marketing live online events

The truth about marketing live online events

To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...

Get Blogging! – The Many Benefits of Blogs

Get Blogging! – The Many Benefits of Blogs

For those running small businesses, or for in-house marketers working across the entire marketing mix, time is a commodity in short supply. Add to this, a common lack of confidence in command over the written word, and a lack of understanding of blogs and their...

LinkedIn video optimisation available at last!

LinkedIn video optimisation available at last!

Video is the king of the internet, but LinkedIn video optimisation has lagged far behind other social media channels when it comes to native video content. We spotted the latest unheralded LinkedIn video optimisation update today, January 22nd. The improvement will...

Why Marketing is Like Exercise

Why Marketing is Like Exercise

Any personal trainer or fitness expert will tell you, that establishing and maintaining the correct form is more important than the number of reps, or the speed at which you do a particular exercise. Neglecting to maintain the correct form and muscle control not only...

A year of new possibilities

A year of new possibilities

The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...

Marketing to Generation Z

Marketing to Generation Z

Inspired by a podcast from McKinsey, we wanted to share some thoughts on how you might approach marketing to Generation Z, the demographic currently shifting the consumer market. Here, we’ll explore Generation Z as a consumer demographic, delving deep into what they...