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We’re looking for a business development executive

We’re looking for a business development executive

We are going to be expanding The Marketing Optimist. We've done pretty well through the last few months in very trying circumstances for all everyone, but we want to do better. We've already got an amazing full-time team and affiliated partners who are delivering...

What is Instagram Reels?

What is Instagram Reels?

Instagram have launched a new feature called ‘Reels’, the new way to create short and entertaining videos. Users can record and edit a 3 to 15-second multi-clip video, with audio, using effects and creative edits to make engaging content. Users can share Instagram...

Content Ideas Hour – Leeds Digital Festival

Content Ideas Hour – Leeds Digital Festival

In this one hour zoom call, as part of the Leeds Digital Festival, The Marketing Optimist team will come up with content ideas for your business which cover marketing strategy, SEO, Social Media, Paid search, Video, PR and anything else that is relevant to...

Top 10 SEO Tips for WordPress Websites

Top 10 SEO Tips for WordPress Websites

With every man and his dog able to launch their own website, optimising your site to ensure you are found is all that stands between your business and achieving crucial conversions. Our Top 10 SEO Tips for Wordpress Websites will give you some of the tools and ideas...

How to get a marketing job after lockdown

How to get a marketing job after lockdown

As part of our series of Marketing Webinars we regularly speak to people from all types of industries about their business and their current perspective of their industry. Recently we spoke to Jonathan Hirst of Network Marketing who specialise in recruiting marketers...

How to build your brand consistency

How to build your brand consistency

There’s a reason why big businesses build their brand consistency through marketing strategies and campaigns over a long period of time. Because they work! Consistency delivers results. Smaller businesses often make the mistake of re-inventing their marketing for each...

Getting ready for paid search campaigns

Getting ready for paid search campaigns

No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...

From furlough to go go go!

From furlough to go go go!

When the coronavirus pandemic threw an enormous spanner into the UK business works, the furlough scheme helped many organisations to survive, at the sizeable cost of pausing operations. As businesses plan to welcome their employees back to the workplace, effective and...

Mini Marketer Competition Winners!

Mini Marketer Competition Winners!

In April we ran a Mini Marketer Competition to see who could come up with the best answer to our brief. Our Director’s daughter has decided to launch a sweet shop from home, but she needs your help to get the word out. We’re looking for mini marketers just like you to...