ChatGPT ads have arrived in the UK. It was inevitable really. With so much search volume now going through AI tools like ChatGPT, Gemini, Perplexity, Claude and a whole range of other services, ads were sure to appear sooner rather than later. Google’s own AI –...
Whether you’re sick of hearing about AI, or can’t get enough of the machine overlords, AI is now an undeniable element of SEO. Initially, when AI became a part of SEO, specialists like The Marketing Optimist, had to use our experience and intuition to navigate SEO for...
Everyone wants their business to be found in AI search. But, beyond the golden rule, SEO agencies are using – optimise for traditional search (to the maximum extent), paying close attention to the factors we know AI models use to assess which content it serves...
