If you’ve spent any time at all working in marketing, or learning about how to manage your organisation’s marketing yourself, you’ll be no stranger to the word “copywriting”. But what IS copywriting? What does a copywriter do? And what is copywriting used for? If...
Whether you’re sick of hearing about AI, or can’t get enough of the machine overlords, AI is now an undeniable element of SEO. Initially, when AI became a part of SEO, specialists like The Marketing Optimist, had to use our experience and intuition to navigate SEO for...
Tackling search engine optimisation without a trusted partner can be a daunting prospect, with every element requiring its own unique set of processes and best practices in order to be effective within the larger holistic SEO process. We covered the start of the...
Tackling your own search engine optimisation, effectively, without trusted agency support, can be difficult. Each element of the process requires you to observe and utilise its own specific best practises, in order for each element to play its part in the overall...
As a content writer, writing new content may be the main part of my role, but it’s far from the full picture. No, I’m not talking about optimisation elements like keyword research, which are critical to my work, I’m referring to updating website content. When crafting...
Working with a marketing agency is an interesting experience, especially if it’s new to you. Even if you are used to working with agencies, no two are the same. So, understanding the responsibilities of your chosen agency, and those they expect of your organisation is...
