Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget to add Black Friday marketing strategies to their marketing planning until after the day has...
What’s the future of telecoms marketing? It looks like one of increasing convergence, driven by the boom in remote working and AI, leading to new opportunities and challenges. However, while everyone has a phone, hardly anyone is actually using it to make phone calls....
Search is evolving fast. It’s no longer just about ranking on page one of Google, AI search is now playing a huge role in how your business is found in search. AI search is all about your business being THE answer when a customer asks Google, ChatGPT, Alexa or their...
It’s controversial but I firmly think that using AI is not a competitive advantage. I’m talking particularly about Generative AI such as ChatGTP, Midjourney and similar platforms that churn out creative copy, images and even video based on prompts. In this...
Being a sustainable digital marketing agency has always been important to The Marketing Optimist. It has been a challenge to work out what our footprint is, how to measure it so we can improve, and how we work towards becoming a net zero marketing agency. So we are...
In our second year of running Get to the Point at Leeds Digital Festival, we decided to step up our game a little and move to the offices of Glean at Leeds Dock. With improved tech and lovely surroundings, we brought nine great speakers to this year’s Get to the...
