ChatGPT ads have arrived in the UK. It was inevitable really. With so much search volume now going through AI tools like ChatGPT, Gemini, Perplexity, Claude and a whole range of other services, ads were sure to appear sooner rather than later. Google’s own AI –...
If you’ve spent any time at all working in marketing, or learning about how to manage your organisation’s marketing yourself, you’ll be no stranger to the word “copywriting”. But what IS copywriting? What does a copywriter do? And what is copywriting used for? If...
What to post on LinkedIn is a thought that fills people with dread. Most business owners know full well they should be posting on social media, but are scared to death of what to put. The vast majority of people and businesses on LinkedIn are lurkers who use the site...
The Marketing Optimist has been around for a fair while now, and worked with a wide range of B2B and B2C clients all with varying marketing challenges. Regardless of your needs, there are certain things we need to do to ensure that we provide you with marketing...
If you Google the term “vendor lock-in” or “ecosystem lock-in”, you’ll see a range of results, some of which are framed as a negative for the customer. Recently, I’ve discovered a number of brands creating whole ecosystems of products that make it simple, easy –...
Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget to add Black Friday marketing strategies to their marketing planning until after the day has...
