Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget to add Black Friday marketing strategies to their marketing planning until after the day has...
We’re really pleased to introduce you to Leena Jhurreea our new Search Engine Optimisation Manager. Leena is a highly experienced digital marketer having spent last seven years working a wide range of digital marketing projects for a wide range of clients. She brings...
Barbie summer, hot girl summer, and now… Brat summer. In the past few years, the internet (and more specifically Gen Z and millennials) started coining these terms, inspired by trending media, from movie releases like Barbie and Oppenheimer, to songs like Megan Thee...
Meta launched Threads for Instagram on 6th July 2023, and within 24 hours it had 55 Million users! What is the new Threads app from Meta? In very basic terms, Threads is a Twitter copy. Built for short form text-based content, with the option to add images, links, and...
This year, and for the next 5 years, we’ve committed to help Simon on the Streets, by donating at least £500 to the charity every year. I live in a nice house with my family, we are warm, don’t worry about food or a place to sleep. All The Marketing Optimist team are...
I’m so proud to say that The Marketing Optimist is now, according to the lovely people at Prolific North, one of the top 10 Marketing Agencies in the North of England! We’ve come a long way in the last 5 years from starting the business with just one person, me, in...
