If you’ve spent any time at all working in marketing, or learning about how to manage your organisation’s marketing yourself, you’ll be no stranger to the word “copywriting”. But what IS copywriting? What does a copywriter do? And what is copywriting used for? If...
Whether you’re sick of hearing about AI, or can’t get enough of the machine overlords, AI is now an undeniable element of SEO. Initially, when AI became a part of SEO, specialists like The Marketing Optimist, had to use our experience and intuition to navigate SEO for...
In this guide to SEO reporting, we dive into the third critical stage of the holistic SEO process – the measurement of results. This is the third in our series of SEO guides, and we advise you explore the first two, The Importance of Keyword Research, and A...
Tackling search engine optimisation without a trusted partner can be a daunting prospect, with every element requiring its own unique set of processes and best practices in order to be effective within the larger holistic SEO process. We covered the start of the...
Everyone wants their business to be found in AI search. But, beyond the golden rule, SEO agencies are using – optimise for traditional search (to the maximum extent), paying close attention to the factors we know AI models use to assess which content it serves...
Tackling your own search engine optimisation, effectively, without trusted agency support, can be difficult. Each element of the process requires you to observe and utilise its own specific best practises, in order for each element to play its part in the overall...
