Event Marketing on LinkedIn for Sharp’s 2026 Awards For Sharp Consultancy’s Young Accountant of the Year Awards 2026, we used event marketing on LinkedIn to build a campaign that increased awareness, encouraged nominations and generated consistent engagement from the...
What to post on LinkedIn is a thought that fills people with dread. Most business owners know full well they should be posting on social media, but are scared to death of what to put. The vast majority of people and businesses on LinkedIn are lurkers who use the site...
Running Spotify Ads sounds like an obvious thing to be doing, but it is a surprisingly untapped opportunity. Why don’t more businesses run Spotify Ads? My initial thought is it’s just not on the radar of most businesses as a typical place to run ads. Everyone runs ads...
Everyone wants their business to be found in AI search. But, beyond the golden rule, SEO agencies are using – optimise for traditional search (to the maximum extent), paying close attention to the factors we know AI models use to assess which content it serves...
Content is everywhere. In fact, it’s so ubiquitous that it’s easy to forget where it comes from. Content isn’t born, nor does it just occur. Whether you’re scrolling through Instagram, watching TikTok, diving into a LinkedIn feed, or reading a blog, the visual content...
Influencer marketing has become an integral part of the marketing mix for a lot of B2C businesses. What often gets the spotlight is big budget campaigns with macroinfluencers, or celebrities with millions of followers. So for SMEs, it begs the question, is B2C...
