LinkedIn is so much more than a social media platform, it’s a powerful business development tool that can help organisations to generate conversions, drive sales, connect with potential candidates and beyond. As a result, we believe it’s essential that whole teams...
As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...
To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...
In this one hour zoom call, as part of the Leeds Digital Festival, The Marketing Optimist team will come up with content ideas for your business which cover marketing strategy, SEO, Social Media, Paid search, Video, PR and anything else that is relevant to your...
Marketing planning is crucial to the success of any campaign, its the crucial element that will help you put together and measure the success, or otherwise, of your marketing strategy. In this marketing planning webinar we talked to Martin Johnson of Your Big Pic...
On our Marketing Sandwich Course webinar series we ask people what they’d like to find out more about. We try to cover these snippets in 30 minutes or less, with time for a sandwich, of course. On our last webinar we spoke to Amber Avison and Gary Butterfield...
