Imagine sitting comfortably on your sofa, checking your phone and watching someone demonstrate a product in real-time and being able to ask every question you have, for free, before making a purchase. Welcome to the world of live shopping, an exciting blend of...
Content strategy is a powerful part of the marketing strategy/planning process. Slotting into your overarching marketing strategy, these content-based plans lay meat on its bones, by outlining specific creative, and strategically considered, content ideas. At The...
Homelessness is, unfortunately, not going away. It’s a stark thought that anyone could be a few months away from finding themselves living on the streets, but all it takes is a few unfortunate events to make things snowball. It’s a thought that really sticks with me,...
I’ll cut to the chase, you can’t plan to create viral LinkedIn posts. Or any other type of viral marketing. Any marketer worth listening to will tell you that it’s not possible, or damn near impossible, to manufacture virality, or be sure that a post will resonate at...
We all had a ton to share with you in The Marketing Optimist newsletter this month. So much so that the stories were a little overwhelming when published within the email itself. We cover a major marketing scandal in a new blog linked in the email we sent you, and on...
What is the Honey Extension Scam All About? It’s being called ‘the biggest scam in YouTube history.’ The Honey Extension, endorsed by top-tier influencers like Marques Brownlee, Linus Tech Tips, PewDiePie, MrBeast amongst many others, promised sweet savings but has...
