Content is everywhere. In fact, it’s so ubiquitous that it’s easy to forget where it comes from. Content isn’t born, nor does it just occur. Whether you’re scrolling through Instagram, watching TikTok, diving into a LinkedIn feed, or reading a blog, the visual content...
Part of the marketing maths brief we’ve been working to meet for Multiply North Yorkshire was to make maths less scary. The government-backed programme is designed to support people aged 19 to 99, who don’t have a maths qualification, to improve their numeracy skills...
Girliepop, slay, no cap – these are terms you can hear from your average 22 year old TikTok influencer… and, more recently from middle-aged (and up) company employees…. Brands are getting Gen Z to write their marketing script The Gen Z marketing script...
Working with a marketing agency is an interesting experience, especially if it’s new to you. Even if you are used to working with agencies, no two are the same. So, understanding the responsibilities of your chosen agency, and those they expect of your organisation is...
For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which is based around a Japanese presentation style called Pecha Kucha, where speakers have a limited time and number of...
We’ve been involved in Leeds Digital Festival for a long time now, running physical events pre-covid, and virtual ones during the lockdown. So when the festival returned to a physical event this year, we just had to get involved again. Previously we’ve run our Social...
