Insights from The Marketing Optimist
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Running Spotify ads could be a secret weapon
Running Spotify Ads sounds like an obvious thing to be doing, but it is a surprisingly untapped opportunity. Why don’t more businesses run Spotify Ads? My initial thought is it’s just not on the radar of most businesses as a typical place to run ads. Everyone runs ads...
LinkedIn AI Search – Increase Your AI Search Visibility
Everyone wants their business to be found in AI search. But, beyond the golden rule, SEO agencies are using - optimise for traditional search (to the maximum extent), paying close attention to the factors we know AI models use to assess which content it serves to...
The Importance of Keyword Research
Tackling your own search engine optimisation, effectively, without trusted agency support, can be difficult. Each element of the process requires you to observe and utilise its own specific best practises, in order for each element to play its part in the overall...
The Vendor Lock-In Model – Marketing Magic
If you Google the term “vendor lock-in” or “ecosystem lock-in”, you’ll see a range of results, some of which are framed as a negative for the customer. Recently, I’ve discovered a number of brands creating whole ecosystems of products that make it simple, easy - and...
Black Friday marketing strategies 2025
Like it or not Black Friday and, to a lesser extent, Cyber Monday are now part of the annual retail and e-commerce environments. We speak to loads of businesses who forget to add Black Friday marketing strategies to their marketing planning until after the day has...
How Often Should You Update Your Website Content?
As a content writer, writing new content may be the main part of my role, but it’s far from the full picture. No, I’m not talking about optimisation elements like keyword research, which are critical to my work, I’m referring to updating website content. When crafting...
What’s the future of telecoms marketing?
What’s the future of telecoms marketing? It looks like one of increasing convergence, driven by the boom in remote working and AI, leading to new opportunities and challenges. However, while everyone has a phone, hardly anyone is actually using it to make phone calls....
How to appear in AI searches
Search is evolving fast. It’s no longer just about ranking on page one of Google, AI search is now playing a huge role in how your business is found in search. AI search is all about your business being THE answer when a customer asks Google, ChatGPT, Alexa or their...
Live Shopping: Stream. Shop. Repeat.
Imagine sitting comfortably on your sofa, checking your phone and watching someone demonstrate a product in real-time and being able to ask every question you have, for free, before making a purchase. Welcome to the world of live shopping, an exciting blend of...