The Marketing Optimist Blog
Get to the Point Supporting Simon on the Streets
On 2 February, in Leeds, we ran ‘Get to the Point 2.0.’ Seven brave soles took up the challenge to talk about any subject they liked for 5 minutes,...
Why does SEO take so long?
Any SEO agency with real experience will tell you the same thing, SEO takes time, patience and great content. SEO agencies who claim to be able to...
Why email subject line testing makes a huge difference to your email campaigns
Attention is the name of the game for email marketing. Email subject line testing will make a massive difference in how your email campaigns...
What does an SEO agency do?
SEO is more than just an essential part of our offering, and a powerful tool to accelerate projects across the entire marketing mix, it’s our...
Get to the Point at Leeds Digital Festival
For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which...
How To Advertise On TikTok
Since its release in 2016, TikTok has become one of the most hyped social media platforms in the world. Even technophobic grandparents have heard...
Getting to the Point! A content creation case study
We’ve been involved in Leeds Digital Festival for a long time now, running physical events pre-covid, and virtual ones during the lockdown. So when...
How Google’s helpful content update will affect your website rankings – and what to do about it
Google’s helpful content update validates what we’ve been saying for years. Make your content helpful. It’s not rocket science. In fact, it should...
Get to the Point! Part of Leeds Digital Festival 2022
If you’ve ever sat through a PowerPoint presentation, you’ll be familiar with the voice in your head pleading “just get to the point!”. In our “Get...