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Get Blogging! – The Many Benefits of Blogs

Get Blogging! – The Many Benefits of Blogs

For those running small businesses, or for in-house marketers working across the entire marketing mix, time is a commodity in short supply. Add to this, a common lack of confidence in command over the written word, and a lack of understanding of blogs and their...

LinkedIn video optimisation available at last!

LinkedIn video optimisation available at last!

Video is the king of the internet, but LinkedIn video optimisation has lagged far behind other social media channels when it comes to native video content. We spotted the latest unheralded LinkedIn video optimisation update today, January 22nd. The improvement will...

Why Marketing is Like Exercise

Why Marketing is Like Exercise

Any personal trainer or fitness expert will tell you, that establishing and maintaining the correct form is more important than the number of reps, or the speed at which you do a particular exercise. Neglecting to maintain the correct form and muscle control not only...

A year of new possibilities

A year of new possibilities

The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...

Marketing to Generation Z

Marketing to Generation Z

Inspired by a podcast from McKinsey, we wanted to share some thoughts on how you might approach marketing to Generation Z, the demographic currently shifting the consumer market. Here, we’ll explore Generation Z as a consumer demographic, delving deep into what they...

Supporting Yorkshire’s homeless this Christmas

Supporting Yorkshire’s homeless this Christmas

2020 has been a tough year for everyone. As it finally comes to an end, it’s no surprise that we’re all now turning our thoughts towards Christmas, and the hope of a peaceful end to a tumultuous year. I’m sure I speak for everyone at The Marketing Optimist when I say...

Social media changes in November

Social media changes in November

Social media is always changing and it seems that November has seen some major developments. Twitter announces Fleets Twitter just announced the global launch of Fleets, basically their equivalent of Stories, which now appears to be part of all the major social media...

Is working from home killing your creativity?

Is working from home killing your creativity?

It’s fair to say that this year has been unlike any other, all plans have just flown out of the window and whilst COVID-19 represents the biggest challenge for any business at the moment, it also offers opportunities for members and operators of flexible coworking...