How Google’s helpful content update will affect your website rankings – and what to do about it

How Google’s helpful content update will affect your website rankings – and what to do about it

Google’s helpful content update validates what we’ve been saying for years. Make your content helpful. It’s not rocket science. In fact, it should be obvious to anybody reading this, that your website content needs to help your users, to inform them about your...
How to write a headline

How to write a headline

Learning how to write a headline is one of the most important skills you can have as a marketer. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If...