The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...
Don’t put all your marketing eggs in one basket

Don’t put all your marketing eggs in one basket

Facebook outage is a lesson not to put all your marketing eggs in one basket For 6 hours on October 4th Facebook, Instagram and WhatsApp stopped working. And the world lost its mind. How could services that so many people rely on for keeping in touch with friends and...