by Richard Michie | Jan 11, 2019 | Marketing futures |
You won’t be surprised to hear that I’m an eager consumer of ads and marketing. One thing that has always perplexed me is, how do you market an improvement to something via its own medium? I’m talking about TV’s Until recently we had an old TV, not a big box thing, a...
by Richard Michie | Jan 3, 2019 | Marketing Data, Marketing futures |
Over on The Marketing Optimist Facebook page we ran a very simple poll over the Christmas break. We asked: What are your marketing priorities for 2019? A – Retain more customers? B – Attract new customers? We shared the post to a few Facebook groups who’s...
by Richard Michie | Jan 2, 2019 | Marketing futures |
Marketing campaigns happen around most people, you’re not supposed to notice you’re being marketed to. Marketers, like us, want you to make your own mind up, we’ll provide the nudge you need to realise you need that new sparkly object, but we don’t want...
by Richard Michie | Nov 5, 2018 | Marketing futures, News, Search Engine Optimisation, Social Media, Training |
We’re really excited to let you know that The Marketing Optimist has been accepted as a Digital Champion by the Digital Enterprise scheme. Digital Enterprise is a partnership programme which is partly funded by the European Union (European Regional Development...
by Richard Michie | Oct 19, 2018 | Events, Marketing futures |
We were very excited to have been part of Go Digital Live, a new full-day event, curated by Digital Enterprise LEP as part of Leeds Business Week. The event was held at Aspire in central Leeds on October 8th. How to use Digital Marketing in your business There was a...
by Richard Michie | Sep 20, 2018 | Marketing futures, Social Media |
Take a quick look at your marketing plan. Skip to the part where it talks about how your company are going to leverage messenger to market directly to your customers, and build a relationship based on open one-to-one communication. Are you back? I’m guessing that...
