by Christopher Fox | Apr 4, 2019 | Events, Marketing futures, News, Social Media, Training |
April 23rd marks the kick-off of Leeds Digital Festival, and we’re excited. From April 23rd to May 3rd, the city of Leeds will host 150 events across a whole host of the city’s venues, work/events spaces and more. An open platform festival (meaning individuals and...
by Christopher Fox | Mar 21, 2019 | App marketing, Marketing futures, Social Media |
Instagram are currently beta testing their biggest and most game-changing update so far in the US, “Checkout” “But we’re already able to shop on the gram” you say? Instagram wants your money, and you’re gonna love it! Yes, since mid-September 2018 users have been...
by Richard Michie | Mar 19, 2019 | Careers, Marketing futures |
The Marketing Optimist is looking for a Marketing Executive to join our growing team in Central Leeds. This is the ideal opportunity for someone to join a small team of marketers and create a career for themselves. We work across a wide range of clients offing a range...
by Richard Michie | Mar 4, 2019 | Events, Marketing futures, News, Social Media |
Newsjacking LinkedIn has just become a valid marketing tactic! Newsjacking has long been a favoured tactic on social media, but until now has been consigned mainly to Facebook and Twitter. If you’ve not come across Newsjacking before, it’s a way to get...
by Richard Michie | Jan 11, 2019 | Marketing futures |
You won’t be surprised to hear that I’m an eager consumer of ads and marketing. One thing that has always perplexed me is, how do you market an improvement to something via its own medium? I’m talking about TV’s Until recently we had an old TV, not a big box thing, a...
by Richard Michie | Jan 3, 2019 | Marketing Data, Marketing futures |
Over on The Marketing Optimist Facebook page we ran a very simple poll over the Christmas break. We asked: What are your marketing priorities for 2019? A – Retain more customers? B – Attract new customers? We shared the post to a few Facebook groups who’s...
