by Annie Green | Aug 20, 2020 | Marketing futures, Marketing strategy, Social Media, Video Marketing |
Instagram have launched a new feature called ‘Reels’, the new way to create short and entertaining videos. Users can record and edit a 3 to 15-second multi-clip video, with audio, using effects and creative edits to make engaging content. Users can share Instagram...
by Richard Michie | Aug 10, 2020 | Events, Marketing strategy, News, Social Media, Training |
In this one hour zoom call, as part of the Leeds Digital Festival, The Marketing Optimist team will come up with content ideas for your business which cover marketing strategy, SEO, Social Media, Paid search, Video, PR and anything else that is relevant to your...
by Christopher Fox | Jul 22, 2020 | Marketing strategy, Search Engine Optimisation |
With every man and his dog able to launch their own website, optimising your site to ensure you are found is all that stands between your business and achieving crucial conversions. Our Top 10 SEO Tips for WordPress Websites will give you some of the tools and ideas...
by Richard Michie | Jul 3, 2020 | Marketing strategy |
There’s a reason why big businesses build their brand consistency through marketing strategies and campaigns over a long period of time. Because they work! Consistency delivers results. Smaller businesses often make the mistake of re-inventing their marketing for each...
by Richard Michie | Jul 1, 2020 | Marketing strategy, Paid search, Search Engine Optimisation |
No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...
by Richard Michie | Mar 30, 2020 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media |
In my last post – Marketing in uncertain times – I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix...
