by Richard Michie | Jul 3, 2020 | Marketing strategy |
There’s a reason why big businesses build their brand consistency through marketing strategies and campaigns over a long period of time. Because they work! Consistency delivers results. Smaller businesses often make the mistake of re-inventing their marketing for each...
by Richard Michie | Jul 1, 2020 | Marketing strategy, Paid search, Search Engine Optimisation |
No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...
by Richard Michie | Mar 30, 2020 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media |
In my last post – Marketing in uncertain times – I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix...
by Richard Michie | Mar 26, 2020 | Marketing futures, Marketing strategy |
I’ve been speaking to lots of customers and friends who run businesses and there’s a lot of people who are unsure how to cope with keeping their organisation going at the moment. So, the point of this post is to give some thoughts on how you can help your business,...
by Richard Michie | Jan 20, 2020 | Events, Marketing strategy, Marketing Webinars, Training |
Marketing planning is crucial to the success of any campaign, its the crucial element that will help you put together and measure the success, or otherwise, of your marketing strategy. In this marketing planning webinar we talked to Martin Johnson of Your Big Pic...
by Richard Michie | Nov 26, 2019 | Marketing strategy, Marketing Webinars, Training, Video Marketing |
On our Marketing Sandwich Course webinar series we ask people what they’d like to find out more about. We try to cover these snippets in 30 minutes or less, with time for a sandwich, of course. On our last webinar we spoke to Amber Avison and Gary Butterfield...
