by Richard Michie | Jul 1, 2022 | Events, Marketing strategy, Marketing Webinars |
Join our webinar with Richard Michie and Gareth Turner Friday 22 July from 12pm Find out the story behind Weetabix’s 2 billion impressions viral tweet “Beenz on Bix” and how, as part of a bigger plan, Weetabix increased their sales from £8.7m (6%) to £153.3m over the...
by Richard Michie | Apr 24, 2022 | Marketing Webinars, Video Marketing |
For this YouTube Marketing Explained webinar, we’re joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is...
by Richard Michie | Mar 7, 2022 | Marketing futures, Marketing strategy, Marketing Webinars |
People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...
by Richard Michie | Jun 28, 2021 | Digital PR, Marketing strategy, Marketing Webinars, Training |
As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...
by Richard Michie | Feb 8, 2021 | Events, Marketing futures, Marketing strategy, Marketing Webinars, Training |
To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...
by Richard Michie | Jan 4, 2021 | Marketing futures, Marketing strategy, Marketing Webinars, Uncategorized |
The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...
