by Christopher Fox | Jul 22, 2020 | Marketing strategy, Search Engine Optimisation |
With every man and his dog able to launch their own website, optimising your site to ensure you are found is all that stands between your business and achieving crucial conversions. Our Top 10 SEO Tips for WordPress Websites will give you some of the tools and ideas...
by Richard Michie | Jul 1, 2020 | Marketing strategy, Paid search, Search Engine Optimisation |
No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...
by Richard Michie | Mar 30, 2020 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media |
In my last post – Marketing in uncertain times – I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix...
by Richard Michie | Sep 18, 2019 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media, Training |
Creating a healthy amount of marketing content is a beautiful thing. Labouring long and hard on a piece of content is tough going, but if it hits a sweet spot it’s really worth the effort. How to create great content marketing Too many people see writing their content...
by Richard Michie | Jun 26, 2019 | Marketing futures, Search Engine Optimisation, Social Media, Training |
Marketing can be an expensive business, it’s easy to spend a lot of money on campaigns and tactics which give little return on investment. With a little planning there are lots of ways you can ensure your marketing hits the mark without spending a fortune. To help you...
by Richard Michie | Apr 2, 2019 | Search Engine Optimisation |
That might sound like an odd question, especially coming from The Marketing Optimist. However, it something that bears examination. One of our long-standing clients, Leeds based Simetric Telecom, was recently acquired by Texas based Tango Networks. As part of the...
