by Richard Michie | Mar 30, 2020 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media |
In my last post – Marketing in uncertain times – I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix...
by Richard Michie | Sep 18, 2019 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media, Training |
Creating a healthy amount of marketing content is a beautiful thing. Labouring long and hard on a piece of content is tough going, but if it hits a sweet spot it’s really worth the effort. How to create great content marketing Too many people see writing their content...
by Richard Michie | Jun 26, 2019 | Marketing futures, Search Engine Optimisation, Social Media, Training |
Marketing can be an expensive business, it’s easy to spend a lot of money on campaigns and tactics which give little return on investment. With a little planning there are lots of ways you can ensure your marketing hits the mark without spending a fortune. To help you...
by Richard Michie | Apr 2, 2019 | Search Engine Optimisation |
That might sound like an odd question, especially coming from The Marketing Optimist. However, it something that bears examination. One of our long-standing clients, Leeds based Simetric Telecom, was recently acquired by Texas based Tango Networks. As part of the...
by Richard Michie | Feb 19, 2019 | Events, Search Engine Optimisation, Training |
Getting your blog noticed can seem like a dream wrapped in a nightmare. There are millions of blogs written every day by entrepreneurs businesses, journalists, influencers, poets, writers, creatives and people who just like blogging for the pure fun of sharing their...
by Richard Michie | Jan 26, 2019 | Search Engine Optimisation |
We’re in the process of reviewing industry websites in the Leeds area, for a series of digital marketing reports which will be coming out over 2019. One of the surprising things we kept coming across was the number of websites, from well established businesses, who...
