by Richard Michie | Nov 5, 2018 | Marketing futures, News, Search Engine Optimisation, Social Media, Training |
We’re really excited to let you know that The Marketing Optimist has been accepted as a Digital Champion by the Digital Enterprise scheme. Digital Enterprise is a partnership programme which is partly funded by the European Union (European Regional Development...
by Richard Michie | Sep 20, 2018 | Marketing futures, Social Media |
Take a quick look at your marketing plan. Skip to the part where it talks about how your company and going to leverage messenger to marketing directly to your customers, and build a relationship based on open one-to-one communication. Are you back? I’m guessing that...
by Richard Michie | Sep 7, 2018 | Search Engine Optimisation, Social Media |
Writing an About Us page is probably one of the most important pages on your website. It’s also one of the hardest to put together. Like most things the perfect About Us page is in the eye of the beholder, one customer’s short snappy read giving the perfect...
by Richard Michie | Jun 29, 2018 | Social Media, Training |
The New Year is a great time to freshen up your social media marketing plan and ensure your team are fully up to speed with the latest techniques. So it’s a great idea to join us on January 29th 2019 at Wizu Workspace in Leeds for our Social Media Masterclass....
by Richard Michie | Jun 11, 2018 | Marketing futures, Search Engine Optimisation, Social Media |
A few weeks ago I posted on LinkedIn asking if anyone was using hashtags on LinkedIn. I got a deafening NO. This wasn’t much of a surprise as LinkedIn has never been known as a hash-taggy social network. It’s got a very straight laced business focus and...
by Richard Michie | Mar 21, 2018 | Marketing futures, Social Media |
For the right audience Instagram is the perfect marketing tool. Younger consumers are moving away from Facebook, and with the recent stories of data scraping older users may too. Instagram, while now owned by Facebook, is growing at a crazy rate with more and more...
