by Christopher Fox | Feb 12, 2020 | Social Media, Training |
Is your business struggling to make the most of its social media marketing? Fruitlessly scrolling through article after article in the hope that one holds the answer to maximising your return on investment? Crafting beautiful, on-brand messaging but receiving little...
by Sophie Fryett | Jan 14, 2020 | News, Social Media |
Introductions are in order! I wanted to take the time to properly introduce myself – I’m Sophie Fryett, I’m the new starter who’s joined the fantastic team at The Marketing Optimist. New starter who? Get to know me a little better… Starting by giving you...
by Christopher Fox | Dec 18, 2019 | Events, Marketing futures, Marketing Webinars, Social Media |
Having previously worked as professional musician (Chris here), I was recently asked to provide a document, detailing the equipment needed to start a business podcast. In fact, it was an entire podcast facility to be used by a range of businesses. After producing that...
by Richard Michie | Oct 30, 2019 | Marketing strategy, Social Media, Training |
LinkedIn only added hashtags very recently; far behind Twitter and Instagram in social media terms. What do Hashtags do on LinkedIn? Hashtags help to group content together so that all posts using the same hashtag searched and followed by LinkedIn users. Lots of...
by Richard Michie | Oct 10, 2019 | Events, Marketing strategy, Social Media |
A long time ago now I was the co-founder of Bettakultcha, an event launched in Leeds where speakers talked with passion about any subject they liked, using 20 slides, each of which changed automatically every 20 seconds. We ran over 150 Bettakultcha events over 7...
by Richard Michie | Sep 18, 2019 | Marketing futures, Marketing strategy, Search Engine Optimisation, Social Media, Training |
Creating a healthy amount of marketing content is a beautiful thing. Labouring long and hard on a piece of content is tough going, but if it hits a sweet spot it’s really worth the effort. How to create great content marketing Too many people see writing their content...
