by Richard Michie | Jun 28, 2021 | Digital PR, Marketing strategy, Marketing Webinars, Training |
As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...
by Richard Michie | Feb 8, 2021 | Events, Marketing futures, Marketing strategy, Marketing Webinars, Training |
To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...
by Richard Michie | Aug 10, 2020 | Events, Marketing strategy, News, Social Media, Training |
In this one hour zoom call, as part of the Leeds Digital Festival, The Marketing Optimist team will come up with content ideas for your business which cover marketing strategy, SEO, Social Media, Paid search, Video, PR and anything else that is relevant to your...
by Christopher Fox | Feb 12, 2020 | Social Media, Training |
Is your business struggling to make the most of its social media marketing? Fruitlessly scrolling through article after article in the hope that one holds the answer to maximising your return on investment? Crafting beautiful, on-brand messaging but receiving little...
by Richard Michie | Jan 20, 2020 | Events, Marketing strategy, Marketing Webinars, Training |
Marketing planning is crucial to the success of any campaign, its the crucial element that will help you put together and measure the success, or otherwise, of your marketing strategy. In this marketing planning webinar we talked to Martin Johnson of Your Big Pic...
by Richard Michie | Nov 26, 2019 | Marketing strategy, Marketing Webinars, Training, Video Marketing |
On our Marketing Sandwich Course webinar series we ask people what they’d like to find out more about. We try to cover these snippets in 30 minutes or less, with time for a sandwich, of course. On our last webinar we spoke to Amber Avison and Gary Butterfield...
