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How to get PR coverage in local press

How to get PR coverage in local press

by Richard Michie | Jun 28, 2021 | Digital PR, Marketing strategy, Marketing Webinars, Training | 0 comments

As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...
The truth about marketing live online events

The truth about marketing live online events

by Richard Michie | Feb 8, 2021 | Events, Marketing futures, Marketing strategy, Marketing Webinars, Training | 0 comments

To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...
Content Ideas Hour – Leeds Digital Festival

Content Ideas Hour – Leeds Digital Festival

by Richard Michie | Aug 10, 2020 | Events, Marketing strategy, News, Social Media, Training | 2 comments

In this one hour zoom call, as part of the Leeds Digital Festival, The Marketing Optimist team will come up with content ideas for your business which cover marketing strategy, SEO, Social Media, Paid search, Video, PR and anything else that is relevant to your...
Social media trained by optimists

Social media trained by optimists

by Christopher Fox | Feb 12, 2020 | Social Media, Training | 0 comments

Is your business struggling to make the most of its social media marketing? Fruitlessly scrolling through article after article in the hope that one holds the answer to maximising your return on investment? Crafting beautiful, on-brand messaging but receiving little...
Marketing planning made simple

Marketing planning made simple

by Richard Michie | Jan 20, 2020 | Events, Marketing strategy, Marketing Webinars, Training | 0 comments

Marketing planning is crucial to the success of any campaign, its the crucial element that will help you put together and measure the success, or otherwise, of your marketing strategy. In this marketing planning webinar we talked to Martin Johnson of Your Big Pic...
Making the most of video marketing

Making the most of video marketing

by Richard Michie | Nov 26, 2019 | Marketing strategy, Marketing Webinars, Training, Video Marketing | 0 comments

On our Marketing Sandwich Course webinar series we ask people what they’d like to find out more about. We try to cover these snippets in 30 minutes or less, with time for a sandwich, of course. On our last webinar we spoke to Amber Avison and Gary Butterfield...
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