by Richard Michie | Jun 27, 2022 | Marketing strategy, Search Engine Optimisation, Social Media, Uncategorized, Website Design & Development |
Planning a marketing campaign is, let’s be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other...
by Richard Michie | Feb 10, 2022 | Marketing strategy, Uncategorized |
Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you’re a big soppy romantic, or think Valentine’s day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing...
by Richard Michie | Apr 16, 2021 | Marketing strategy, News, Social Media, Uncategorized |
Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...
by Christopher Fox | Mar 31, 2021 | Marketing strategy, Search Engine Optimisation, Uncategorized, Website Design & Development |
In a recent blog we explored the importance of conducting a website audit before developing a new site, making significant improvements to an existing site, or to identify ways in which your website could produce greater results. The piece touched on a second audit...
by Richard Michie | Jan 4, 2021 | Marketing futures, Marketing strategy, Marketing Webinars, Uncategorized |
The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...
by Christopher Fox | Jun 15, 2020 | Uncategorized |
When the coronavirus pandemic threw an enormous spanner into the UK business works, the furlough scheme helped many organisations to survive, at the sizeable cost of pausing operations. As businesses plan to welcome their employees back to the workplace, effective and...
