It might sound obvious but if you’re going to run your own business or be a significant part of someone else’s small business, you really need to love what you do. How you feel about the business and your role within it has a real impact when the number of people involved are small. Large corporations can cope with having a few employees who maybe don’t ‘feel it’ everyday for their job or the company, but smaller enterprises need everyone engaged and enthused.
Why do you love your business?
Taking time to reflect on how you feel towards your business is crucial. Simon Sinek preaches that you should always start with ‘Why?’.
- Why have you started your business?
- What are you wanting to achieve?
- How do you want to achieve it?
If the things you’re doing within your business aren’t helping to take you in the direction of your ‘Why’ you need to re-focus. It’s not unusual for business to slide off track and it’s very easily done which is what makes regular periods of reflection so important.
How do I know this?
I used to run my own home fragrance business, Lubylu® – handmade soy wax candles, melts and other gorgeously scented things. When people asked me why I closed my own business I simply say that it’s because I lost my Why! I started the business to achieve something for myself and my family. I wanted to make amazing products that were fragranced, fun and sprinkled with glitter. I’d aimed to have a business that meant I could work around family commitments and still have a social life. And for a few years, I actually managed it. I even wrote a blog post about being the definition of success (as I defined it at the time).
However, somewhere along the line I drifted away from my Why and I’d gone too far done the wrong track before I realised. Thankfully, it was my decision to close my business and the amazing value of the lessons I’ve learned along the way have made it a great experience.
Small business superpower
Dr Suess has a lovely quote:
‘Today you are you and that’s truer than true. There is no-one alive who is youer than you.’
Small business, and those who have chosen to work for them, truly have a superpower in my opinion. It is far easier to be genuinely authentic in all of your marketing and communications when you truly have a passion and a belief in what you’re doing. This genuine passion will come across to your customers in all your interactions and by not having to fake it, others will see and hopefully feel, what you’re wanting to achieve with your business.
As your business grows, it’s crucial to maintain your authenticity, passion and focus as this enables you to still love what you do and for you to be able to bring on other people who can share that feeling for your business.
Big business balance sheet, small business passion
Just because you want your business to grow, it doesn’t mean that your passion for what you do and how you it needs to be lost along the way. It is still possible to engender the same passion for a business as it grows and indeed as it develops into a large corporation. Companies such as Innocent and Virgin have grown from very small roots to big brands and global businesses but have retained their passion, their personality and therefore their appeal to consumers. Of course, there will be some people who aren’t fans of those companies or indeed yours but that just means they’re not your ideal customer.
By leading from the front and by example; empowering your teams to make decisions and ensuring that you as the business owner and your senior team are all on the same journey with the same ‘why’ in mind, you can maintain the love for your business and help others to feel that way too.
Being able to love what you do makes your day job not seem so much like a job at all.
Lucy Pimblott – Business Development Executive
If you need a little help to help your love for your business shine through via your marketing, drop us a line for a free marketing review.