Essential WordPress plugins

By: Richard Michie

WordPress is one of the best tools to build a website with, it’s easy to use, cheap to host and is very flexible.

There are thousands of free or virtually free plugins you can add to give you any feature you could want on your website.

Essential WordPress plugins

There are a handful of essential WordPress plugins we suggest you have in every site. Some aren’t the sexiest thing but are vital to keeping a site running well.


This fantastic plugin ensures that your site is always backed-up. Backing-up is one of those things most people forget, or hope they’ll never have to do. It sounds scary and complicated. Updraft takes all that worry away. It enables you to set up remote back-ups to virtually wherever you like.

I have mine set to go to DropBox, but you can just as easily use Google Drive or one of the other cloud hosting systems.

Once that’s all done, it takes two seconds to set Updraft to automatically back-up your whole, or just a portion, of your site at regular intervals.

Once that’s done you can forget about it. Until you have a problem with your website, then you’ll be glad of spending five minutes setting it up.

Yoast SEO

Without search engine optimisation your site may as well not exist. Yoast SEO is your best friend when it comes to ensuring your WordPress pages are optimised for search. This simple plugin gives you full control over every element of your page which effects how Google ranks your pages.

Yoast SEO works on a traffic light system, getting Yoast to give you a green light on your chosen keyword. Of course, you need to ensure you’ve done your keyword research beforehand to ensure you’ve optimised for phrases which actually drive searches.

Gravity Forms

Every website needs form, or how are you going to collect enquiries? The best we’ve used, by far, is Gravity Forms. It’s so easy to use you can have a new form set up in minutes.

The plugin is a drag and drop with a large array of options available including radio buttons, check boxes, dropdown list and everything else you need to create great looking forms.

You also get the ability to set responding emails to customers who complete your forms, as well as the ability to redirect users to a “Thank You” page which is really handy for measuring conversions in Google Analytics.

Unlike the other WordPress plugins Gravity Forms doesn’t have a free version, but it’s worth the investment.

If we can help you with your WordPress site call 07834 197785 or fill in the form below.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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