Finish your website

By: Richard Michie

Or at least hide the pages which aren’t complete.

I just visited a website which on the face of it looked promising, until I begin to move through the site and found a problem.

It’s not finished

But rather than hiding pages until completion, they’ve got live pages full of dummy text. I won’t name and shame the site, that’s not fair.

If you are reading this, in full knowledge that you have pages on your site which aren’t finished or are full of dummy text, do yourself and favour and hide them now.

Set yourself a deadline to finish your website

Once you’ve done that prioritise which pages are most important to add, and which you don’t actually need (if you didn’t finish the page in the first place perhaps it wasn’t such a good idea).

Now you have a list of the pages your website, and importantly your customers, require and in which order, make a schedule and set yourself a deadline in your calendar.

Book out the time to research your subject, write the copy, find amazing photographs and illustrations, optimise the page for your visitors first and the search engines second. If you don’t do this, other projects will fill you time.

Then as each page is finished, publish it with pride to your site and share it with everyone you know, and those you don’t.

Steadily you’ll have a completed, hardworking, well ranking website. Not one full of dummy text.

Hire a professional

If the reason your website isn’t finished is that you don’t have the time or inclination to complete it, then give me a call on 07834 197785 or complete the form below.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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