Get to the Point at Leeds Digital Festival

By: Richard Michie

For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which is based around a Japanese presentation style called Pecha Kucha, where speakers have a limited time and number of slides, to speak on a subject.

For 7 years I was the co-founder of Bettakutcha (the name was a purposeful play on Pecha Kutcha), but I left that when I launched The Marketing Optimist back in 2016.

The full return to face-to-face events at this year’s Leeds Digital Festival brought me back to the idea of really quick talks, and the introduction of constraints, as a way to share ideas. And,‘Get to the Point’ was born.

The rules of ‘Get to the Point’ are simple:

  • 20 slides
  • 15 seconds each slide
  • No sales pitches

The event’s simplicity, and set of constraints, are what makes Get to The Point so compelling. These are the only rules our speakers had. Beyond this, they could talk about any subject they like.

And these rules appear to be the making of the talks we got on the night, as you’ll see from the videos we made of all the talks.

As a curveball we also had two Random Slide Challenges which are only 10 slides, 2.5 minutes long with slides no one has seen. They are always really entertaining.

Simplicity at it’s best

I didn’t connect the dots before we did ‘Get to the Point’, but it really is the embodiment of how The Marketing Optimist works. Marketing is full of fluff, hype and data overload which actually I think clients don’t really need or want. They want us to get to the point and deliver the marketing campaigns and results that will drive their business forward without using language they don’t understand, talking about pie-in-the-sky technologies they can’t use and chasing objectives that don’t make any difference to their businesses.

We’ll be putting on more Get to The Points events, so if you’d like to talk, please email [email protected]

Here are all the fabulous 5-minute talks we had at ‘Get to the Point’, I really hope you love them as much as we did on the night.

Our full ‘Get to the Point’ speaker list

Katie Thompson

John Burgess

Jag Panesar

Antonia Gifford

Haroon Rashid

Phil Parker

Jonathan Leafe

And our Random Slide Challengers

Claire Downham

Georgia Halston

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

You may also like…

Here comes another Google Core Update

Here comes another Google Core Update

Google Core Updates come in waves. Each time one is announced, the SEO internet goes crazy. Rumours swirl around about how the changes will affect how websites rank. SEO’s on Twitter (sorry X), LinkedIn and now TikTok will begin sharing charts and graphs showing how...

Get to the Point 4th Edition

Get to the Point 4th Edition

While most people are slowing down, The Marketing Optimist are gearing up for 2024. So we are really pleased to announce the 4th Edition of Get to the Point will be held on 19th March Santander Work Cafe, Leeds! If you’ve not come across Get to the Point before, there...

Get to the Point Leeds Digital Festival 2023

Get to the Point Leeds Digital Festival 2023

In our second year of running Get to the Point at Leeds Digital Festival, we decided to step up our game a little and move to the offices of Glean at Leeds Dock. With improved tech and lovely surroundings, we brought nine great speakers to this year's Get to the...

The biggest trend in SEO

The biggest trend in SEO

The future of SEO is always a mystery, and those who try and predict how it’ll change are certain to be proved wrong. Regardless, I’m going to stick my neck out, and hope I’m wrong in my predictions. AI Generated content is going to be the biggest trend in SEO...

When did you last check your website?

When did you last check your website?

When did you last check your website? I bet you haven’t done that in a long time. Don’t look now, you need to read this first. You probably looked at it a lot when it was new and still on your mind. But a few months later you probably stopped checking. It’s normal....

Social Media Marketing Executive Job

Social Media Marketing Executive Job

We’re looking for a Social Media Executive to join The Marketing Optimist. We’re growing fast and we’re looking to add a social media marketer who wants to expand their existing strategic marketing skills on some really interesting and diverse clients. You’ll need to...