Get to the Point at Leeds Digital Festival

By: Richard Michie

For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which is based around a Japanese presentation style called Pecha Kucha, where speakers have a limited time and number of slides, to speak on a subject.

For 7 years I was the co-founder of Bettakutcha (the name was a purposeful play on Pecha Kutcha), but I left that when I launched The Marketing Optimist back in 2016.

The full return to face-to-face events at this year’s Leeds Digital Festival brought me back to the idea of really quick talks, and the introduction of constraints, as a way to share ideas. And,‘Get to the Point’ was born.

The rules of ‘Get to the Point’ are simple:

  • 20 slides
  • 15 seconds each slide
  • No sales pitches

The event’s simplicity, and set of constraints, are what makes Get to The Point so compelling. These are the only rules our speakers had. Beyond this, they could talk about any subject they like.

And these rules appear to be the making of the talks we got on the night, as you’ll see from the videos we made of all the talks.

As a curveball we also had two Random Slide Challenges which are only 10 slides, 2.5 minutes long with slides no one has seen. They are always really entertaining.

Simplicity at it’s best

I didn’t connect the dots before we did ‘Get to the Point’, but it really is the embodiment of how The Marketing Optimist works. Marketing is full of fluff, hype and data overload which actually I think clients don’t really need or want. They want us to get to the point and deliver the marketing campaigns and results that will drive their business forward without using language they don’t understand, talking about pie-in-the-sky technologies they can’t use and chasing objectives that don’t make any difference to their businesses.

We’ll be putting on more Get to The Points events, so if you’d like to talk, please email [email protected]

Here are all the fabulous 5-minute talks we had at ‘Get to the Point’, I really hope you love them as much as we did on the night.

Our full ‘Get to the Point’ speaker list

Katie Thompson

John Burgess

Jag Panesar

Antonia Gifford

Haroon Rashid

Phil Parker

Jonathan Leafe

And our Random Slide Challengers

Claire Downham

Georgia Halston

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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