Google MyBusiness is your secret marketing weapon

By: Richard Michie

If you’ve ever wanted to get your latest news of post on to Google, then one of the main elements on Google MyBusiness is the secret weapon you’ve been waiting for.

Google MyBusiness is the tool that holds all your vital business information like opening times, reviews, service information, images and videos. It ties in really well with your map listings and helps to increase your presence on Google.

In all it a pretty cool bit of kit for marketing your business.

Make the most of your Google MyBusiness page

Being as it’s so great, it’s amazing how many companies aren’t using it. If you’re one of those, visit Google MyBusiness now and a set up your profile, you can thank me later.

One of the best things Google have added to MyBusiness is a hang over from the days of Google+, anyone remember that?

Google MyBusiness, lets you add updates to your listing

Google MyBusiness Main page

This may not sound ground breaking but if you have a new post, page, event, offer or product this is a great tool.

If you’ve done your branding well, you’ll receive lots of visits from people googling your brand name. And when they do that they see your main listing, if you’ve added an update, guess what your visitors will see underneath your other details.

How do you add a post to Google MyBusiness?

Very simply click on posts at the side of your Google MyBusiness control panel and click post.

You’ll see a screen where you can add an image, some text and a link. You can also add a call to action to the link.

Google MyBusiness adding a post

But this is not just for straight posts.

  • If you’ve got an event, you can add more details, like when and where the event is.
  • Running offers? Add it here and you offer is up front and centre.
  • Added a new product? It goes right in here with more information.

Google MyBusiness posts expire from the front page after a while, so you need to keep on top of them. Handily Google will email you when they need topping up.

Even if you don’t update, the posts don’t disappear they hang around to add more detail to your profile. And more information on your Google MyBusiness profile helps build the content they hold on your business, which means you’re improving your website’s Search Engine Optimisation.

If you’d like help with your Google MyBusiness listing or any other element of your digital marketing, call us on 07834 197785 or fill in the form below.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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