Have you had yours?

By: Richard Michie

In this one-hour interactive webinar Richard Michie, Managing Director of The Marketing Optimist, talked to Gareth Turner ex-head of marketing for Weetabix, about his thoughts on marketing for big household brands, relationships with agencies and his philosophy on creating space for innovation in marketing.

Find out the story behind Weetabix’s 2 billion impressions viral tweet “Beenz on Bix” and how, as part of a bigger plan, Weetabix increased their sales from £8.7m (6%) to £153.3m over the year, while Heinz Beanz sales grew by £25.9m (12.8%) to £229.2m [Nielsen]. We also talked about bravery in marketing and Gareth’s philosophy of “Yes, if” which helps him ensure his team can be creative within the scope of possibility.

The infamous Beanz on Bix Tweet

And the impact it had…

Gareth Turner – Founder Big Black Door

Gareth Turner

Gareth Turner is the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation’s favourite cereal. He has over 23 years’ experience working within food and drink and has also had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles. He’s passionate about working in brand led organisations with a long term, strategic approach to brand building, mixed with a good dash of bravery.

Now Gareth runs Big Black Door, a marketing consultancy which offers senior marketing leadership experience to businesses who want to supercharge their growth.

Richard Michie – Managing Director of The Marketing Optimist

Richard Michie

Richard is the founder of The Marketing Optimist and has 20 years of marketing experience. He’s great at taking complex marketing problems and cutting right through to the core of the issue. Not one to hang around, he likes to begin creating and testing strategic marketing plans immediately, so that he can begin to generate a return on investment quickly.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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