Moresby Hall Hotel rebranding and website design

Moresby Hall Hotel is a historic country house hotel located two miles away from the beautiful Cumbrian town of Whitehaven.

Set against the stunning landscape of the Western Lake District, this Grade 1 listed building, with picturesque walled gardens, is a perfect oasis for those looking to discover the beauty of Cumbria.

Built around 1602, Moresby Hall Hotel is truly part of the local landscape and offers guests an immersive stay in a ‘chocolate box’, English countryside setting.

New owners Jo Arthur and Steph Eilbeck purchased the hotel and wanted to give it a new lease of life as a destination hotel in the Lake District. The previous owners had let the hotel, brand and website languish for a number of years, so Jo and Steph decided to give the hotel a rebrand and a new website that would reflect their style of hospitality.

The former 12th-century manor house, which still retains many of its original features, has been credited by English Heritage as one of Cumbria’s most important buildings due to its history and architecture which dates back to mediaeval times.

New website design for Moresby Hall hotel using new branding

Rebranding Moresby Hall Hotel

Moresby Hall Hotel is a Grade 1 listed building with stunning walled grounds, surrounded by the beauty of the Western Lake District. This meant that the clients wanted to give the hotel a brand that represented both a new era for Moresby Hall, under new ownership, while encompassing the hotel’s important history.

When researching the history of the hall, we discovered that the Moresby family crest was featured in various places on the building itself, and in lots of historical documents, so we used this as inspiration for the new brand and logo.

The team at Moresby wanted to keep the heritage of the hall, but bring a luxury, boutique feeling to the sympathetically modernised property, and make a distinct move towards a new future for the hotel as they took over as new owners.

With this in mind, we took the original crest as our starting point and updated and cleaned up the lines, taking different elements and trying them in different positions. We were looking for a logo that would work on signs, print (such as menus, info around the hotel, and even staff uniforms if required), the website, and social media.

As part of the overall look, we also applied a colour scheme of dark green and added a gold leaf effect to the logo to give a stately feel. Once this was approved, we applied this to the Moresby Hall Hotel website too.

Here are the rebranding steps we went through with the client.

Hotel rebranding stages of design for Moresby Hall Hotel

The final approved logo for Moresby Hall Hotel

Hotel rebranding for Moresby Hall Hotel

Building a new website for Moresby Hall Hotel

The previous website for Moresby Hall wasn’t fit for purpose anymore, so we needed to create a whole new site from scratch.

The hotel was soon to be open, so we commenced work quickly, creating an interim holding page that contained all the essential details about the hotel, and a contact form, so that travellers could still contact Jo and Steph to book rooms and make enquiries.

With that in place, Jo and Steph handed us control to position their business, devise the customer journey through their new website, and create totally new content.

Getting to know Moresby Hall and how it worked

So, we spent lots of time investigating their plans for Moresby Hall, the experience they wanted to offer to guests, down to the finer details such as menus and wedding packages, via discovery documents and zoom meetings. We also spent a few days at the hotel looking around and immersing ourselves as guests.

This knowledge enabled us to create a user experience, site map and conduct keyword research for the website which would help to increase the visibility of the historic hotel online.

Hotel and hospitality is a very competitive area, so trying to compete for share of search with the big holiday booking websites like Expedia and Booking.com dominating the landscape was a consideration for us.

When competing with larger, impersonal hotels like Premier Inn for conversions, how the site looked, and importantly the language we used to market the unique qualities of Moresby Hall, were key areas of focus to ensure we perfectly positioned the hotel.

Bespoke photography to bring the hotel to life

No description of Moresby Hall Hotel does it justice. It’s a sprawling hotel with a grand sweeping staircase, and amazing rooms containing four poster beds, some of which date back to the 12th century and beautiful gardens.

To ensure we captured Moresby Hall at its best, we enlisted the skills of a professional photographer who visited and took some really beautiful photos of the rooms, communal areas and the grounds.

You can view a small selection of the images in the gallery below.

The final website is very well recieved

The final website is really striking and has been incredibly well received by Jo and Steph and more importantly, their guests at the hotel. Guests can now browse the site and book their stay using the booking site which also integrates with their internal room inventory.

The results

  • New Branding for Moresby Hall Hotel which can be using on social media, signage, menus and other printed assets

  • New website, with 100% new content, is fully search engine optimised and offers a booking system for guests.

  • A 90% occupancy rate on average

  • Great feedback from owners and guests

The whole team at Moresby Hall Hotel really love the website and importantly so do our customers.

We met the Marketing Optimist team at a marketing event and were really impressed with their approach. They were enthusiastic and interested in what we were doing and quickly picked up on what we wanted to achieve. Since then, they built on that knowledge and we are always pleased with what the whole suggests and we are enjoying working with them.

Jo Arthur

Owner, Moresby Hall Hotel

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