How to use hashtags on LinkedIn to attract your target audience

By: Richard Michie

What do Hashtags do on LinkedIn?

Hashtags help to group content together so that all posts using the same hashtag searched and followed by LinkedIn users. Lots of long-time users of LinkedIn were, and in some cases still are, against the use of hashtags on the platform as they feel it makes it too much like all the other non-professional social media sites.

It’s easy to see why LinkedIn has adopted hashtags. Before they were added, content lay in silos and was difficult to find and group. This led to stagnation on LinkedIn in terms of content spreading and users making more useful connections, which after all, is what the site is all about.

An applied LinkedIn Case Study

Our approach to using hashtags on LinkedIn is being applied to our recruitment client Sharp Consultancy, where we are gaining significant traction.

How should you use Hashtags on your LinkedIn posts?

Unlike Instagram where you can and should add up to 30 hashtags to posts, less is more where LinkedIn is concerned.

We recommend sticking to two or three targeted tags per post and adding them right at the end of your content. This way, they don’t interfere with your message, your post will look nice and clean, and if your message is long enough, they may not be seen at all.

On that last point, it’s not a problem if your hashtags aren’t seen by other LinkedIn users, the tags are mainly used by LinkedIn. Having said that, users can click on a hashtag to be able to follow it.

As always with advice on social media marketing, ensure you experiment with the placing of your hashtags to find out what works best for you and your business.

How can I find the right hashtags on LinkedIn?

To use hashtags effectively you need to be sure you’re using the right ones.

LinkedIn does give you a few clues when you begin writing a post by suggesting relevant hashtags based on the content of your post and your history of using them. This is a good place to begin but, unfortunately, this doesn’t give you any idea of the number of people who are following tags.

Identifying the number of people using and following a hashtag is a little harder on LinkedIn. But don’t worry, this post shows you exactly how to find and create your own collection of LinkedIn hashtags.

  1. Use the search function to look for your most likely hashtag. It’s best to begin with a broad term. We used #digitalmarketing, which has 27,254,969 followers.
  2. From here you can follow the hashtag if it’s the right one for you.
  3. You can then find more related hashtags to follow by clicking on the three dots in the corner of the box.
  4. Click on ‘Discover New Hashtags’ to see all the related hashtags to your search and the volume of followers they have. Here you can select all the tags that you’d like to follow.
  5. To help you use the correct LinkedIn hashtags going forward, open Word or Excel and begin to copy and paste the hashtags you want to use for your LinkedIn posts.
  6. Keep this file handy so that you can easily refer to it when you post, ensuring you always have the right ones in your armoury.
  7. Review this list every few months and add or subtract hashtags as they become more or less useful.

hashtags on LinkedIn

Choosing hashtags on LinkedIn

Discover the right hashtags on LinkedIn

LinkedIn Hashtags

Effective LinkedIn posts

Are the hashtags with the highest volume always the best?

No. If a hashtag has millions of followers, that doesn’t mean it’s the best one for you. Yes, it’s popular, but at that volume, it may be too popular, and your LinkedIn posts will be lost in a mass of others.

There’s no golden rule, but if you can find hashtags which closely fit your niche market, you’ll fair better than going for the generic blockbuster tags. This is the same long-tail principal as Search Engine Optimisation where the broad terms actually bring you less traffic and qualified leads than the more niche terms.

If you’d like your marketing to be more effective on LinkedIn give us a call on 0113 477 1210 or fill in the form below.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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