Instagram Stories: Early days

By: Richard Michie

Instagram launched a new addition to their app – Instagram Stories. This once mighty app has been losing ground hand over fist to Snapchat, which could be put down to the buyout by Facebook as there’s nothing stifles innovation more than design by committee.

When you open Instagram you’ll see a set of circles at the top featuring accounts you follow. If there is a red circle around the icon, it shows that they have a new story. The catch is that these stories only hang about for 24 hours, this is where Instagram are trying to compete with Snapchat.

What are the benefits of Instagram Stories?

Instagram Stories have added functionality over their standard video and image posts. The most obvious is that rather than a single video or image you can string a load together. On top of that you can now add text and doodles to images and videos as well.

If done well, this can be a great storytelling tool allowing you to build a narrative in a long stream rather than having content spread across a timeline.

Talking of the timeline, as Instagram have now added an algorithm your posts might not be seen as often as they were. Instagram Stories on the other hand, sit at the top bypassing the algorithm all together giving brands a better opportunity to be seen if only for 24 hours.

Building your brand with Instagram Stories

It’s very early days for Instagram Stories, most early adopters are still playing and finding out what can be done. One standout so far in Innocent Smoothies, their story posted today manages to get across all their brand values while still looking like they are playing with the app. To be fair that’s how they’ve built their brand from day one, which is probably why it works so well.

As Instagram Stories can’t be shared (yet) getting over how they work is tough. Hopefully, my slider gives you an idea even though it can’t give you the sound or video.

Instagram Stories aren’t going to work for everyone, but for brands who can ensure it adds to their story it could be a great addition to their digital marketing armoury.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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