It’s that time of the year again – Leeds Digital Festival!

By: Richard Michie

Every year – Pandemic permitting – Leeds Digital Festival becomes the biggest tech festival in Europe, bringing together some of the most innovative minds and businesses together, in the great city of Leeds. This year the festival runs right across the city from 18th to 29th September.

The listing of events has just been published on the website and there are some really interesting things happening.

Here are my highlights for Leeds Digital Festival 2023.

Founder F*ck Ups – Prolific North

Scars and stories from founders trying to find funding and grow their business.

Founders are too often given conflicting advice from those who’ve never actually grown a company. Growing a business is hard, the Founder Fuck Ups event series is about bringing us back to reality.

Hear from founders who’ve been there before and learned their lessons the hard way. More importantly, listen to what advice they wish they had beforehand.

Founder F*ck Ups – Prolific North

Agile Yorkshire the Relaunch – NewRedo

After running almost every month for nearly ten years, Agile Yorkshire has been on a hiatus since shortly after the COVID-19 lockdown. Now it’s ready to relaunch!

They have an amazing speaker line up in Kieran Baker – Chief Digital and Information Head for South Yorkshire Integrated Care Board and Alan Raison – Principal Engineer for NewRedo. Between them, they have a smorgasbord of agile stories to tell, rooted in real world experience, from large scale delivery to the technicalities and economics of building developer environments efficiently, for effective and flexible delivery teams.

Agile Yorkshire the Relaunch – NewRedo

Leeds Digital Festival 2023

 

Is the Metaverse Dead? – Walker Morris LLP & BDO

The long-theorised concept of ‘the metaverse’ crashed in mainstream consciousness in 2021 when Mark Zuckerberg announced Facebook’s rebrand as Meta in a now infamous demonstration of a future virtual world where our digital avatar’s could play poker with robots on a spaceship whilst sharing IRL videos of their dogs.

Is the Metaverse Dead? – Walker Morris LLP & BDO

Let’s Fast Forward to a Store Operations Revolution – BJSS

See how John Lewis is reinventing its physical stores and how Microsoft is transforming the retailer operations process using data and AI.

Whether you’re a seasoned retail professional, a tech enthusiast, or simply curious about what’s to come, this should be a fun evening of talks and learning to inspire you to drive transformative change and enrich customer experiences using technology.

Discover how innovations such as ChatGPT, computer vision, deep learning and senor fusion are paving the way for more efficient operations, while seamlessly personalising and optimising the shopping experience.

Let’s Fast Forward to a Store Operations Revolution – BJSS

Get to the Point – The Marketing Optimist

Finally, I couldn’t miss off a plug for our own event at Leeds Digital Festival.

This year The Marketing Optimist is bringing back Get to the Point for its second year. Get to the Point is a night of PowerPoint presentations, where the speaker can talk on any topic they like, for 5 minutes. However, we introduce three specific rules, or restrictions, which make for a fun, fast paced and engaging format.

  1. 20 slides
  2. 15 seconds each slide, which change automatically on a timer
  3. NO SALES PITCHES

The event is on September 26th at Glean’s office space in Leeds Dock.

Get to the Point

Find the Leeds Digital Festival event to suit you

These are the events that really interest me, but there is so much going on at the festival that there’s no way to summarise them all here. Take a look at the full line-up on the Leeds Digital Festival Website and explore all the juicy stuff for yourself.

I might even bump into you there!

Case studies

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

Scandinavian Homes

Content creation and SEO for Luxury Self Build Homes.

Enviro Clean

How we helped carpet cleaning company Enviro Clean grow their sales.

You may also like…

Why does SEO take so long?

Why does SEO take so long?

Any SEO agency with real experience will tell you the same thing, SEO takes time, patience and great content. SEO agencies who claim to be able to fire your site to the top spot on Google in a matter of weeks, are seriously overpromising or dare I say - lying. If they...

What does an SEO agency do?

What does an SEO agency do?

SEO is more than just an essential part of our offering, and a powerful tool to accelerate projects across the entire marketing mix, it’s our heritage. The Marketing Optimist has its roots in SEO. It gave us our name. Before I launched the agency, I worked client-side...

Get to the Point at Leeds Digital Festival

Get to the Point at Leeds Digital Festival

For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which is based around a Japanese presentation style called Pecha Kucha, where speakers have a limited time and number of...

How To Advertise On TikTok

How To Advertise On TikTok

Since its release in 2016, TikTok has become one of the most hyped social media platforms in the world. Even technophobic grandparents have heard the name, and with around 30 million daily active users, and as the seventh most popular social platform in the world, if...

Getting to the Point! A content creation case study

Getting to the Point! A content creation case study

We’ve been involved in Leeds Digital Festival for a long time now, running physical events pre-covid, and virtual ones during the lockdown. So when the festival returned to a physical event this year, we just had to get involved again. Previously we’ve run our Social...

Get to the Point! Part of Leeds Digital Festival 2022

Get to the Point! Part of Leeds Digital Festival 2022

If you’ve ever sat through a PowerPoint presentation, you’ll be familiar with the voice in your head pleading “just get to the point!”. In our “Get to the Point” event, for the Leeds Digital Festival on 27 September, we guarantee an evening of presentations, with a...

Have you had yours?

Have you had yours?

In this one-hour interactive webinar Richard Michie, Managing Director of The Marketing Optimist, talked to Gareth Turner ex-head of marketing for Weetabix, about his thoughts on marketing for big household brands, relationships with agencies and his philosophy on...