LinkedIn video optimisation available at last!

Contact Us
By: Richard Michie

Video is the king of the internet, but LinkedIn video optimisation has lagged far behind other social media channels when it comes to native video content.

We spotted the latest unheralded LinkedIn video optimisation update today, January 22nd. The improvement will increase interaction with your video posts and the indexing of them inside LinkedIn and no doubt outside too.

Here’s a video of how we optimised a video on The Marketing Optimist LinkedIn business page.

Here’s a rundown of the new additions.

You can now add a title to your video!

While this may seem really obvious, LinkedIn previously didn’t allow you to do this.

Why is this important?

We can’t know for certain yet, but it looks like the update will allow you to see video posts in LinkedIn searches, just like you can already see on Facebook and Google searches.

You can upload a Thumbnail image

Currently, when you upload a video, LinkedIn chooses the image to show before it is played. This means that videos can look pretty odd sometimes.

Why is this important?

By adding your own thumbnail to a video, you can get creative and use the additional image to enhance the message the video contains, improving your click though rate!

Native captions are now available for LinkedIn videos!

Statistically between 80% and 90% of videos are watched with the sound off. Until the new update, captions needed to be added to the source video, using video editing software. The caption file you need to upload is the same format required for captioning YouTube and Facebook videos so you can use any caption files a few times over. We use Rev to generate our video captions.

This provided the user with no flexibility, with captions on at all time. With LinkedIn’s new closed caption option, captions can now be added via LinkedIn, and can be turned on or off by the user, optimising videos for the platform.

Why is this important?

Adding captions is the perfect way to increase the likelihood that your video will be watched and watched for longer! The fact that they can now be added natively, you no longer need to create them using another programme, or link to your captioned YouTube videos, increasing your engagement on LinkedIn.

LinkedIn video optimisation

LinkedIn video optimisation

LinkedIn video optimisation will power-up your video content!

Aided by the additional meta information, the title and the captions, which improve indexing, the update will enable your videos to be found by many more potential customers. So far these video options are only available on the browser version of Linkedin so you can’t apply the new options on the mobile app. Also as LinkedIn tends to stagger the roll out new features, you may not have this option available yet.

We already work with lots of companies on their LinkedIn marketing strategy, if we can help you too, get in touch.

You may also like…

A year of new possibilities

A year of new possibilities

The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...

Marketing to Generation Z

Marketing to Generation Z

Inspired by a podcast from McKinsey, we wanted to share some thoughts on how you might approach marketing to Generation Z, the demographic currently shifting the consumer market. Here, we’ll explore Generation Z as a consumer demographic, delving deep into what they...

Supporting Yorkshire’s homeless this Christmas

Supporting Yorkshire’s homeless this Christmas

2020 has been a tough year for everyone. As it finally comes to an end, it’s no surprise that we’re all now turning our thoughts towards Christmas, and the hope of a peaceful end to a tumultuous year. I’m sure I speak for everyone at The Marketing Optimist when I say...

Social media changes in November

Social media changes in November

Social media is always changing and it seems that November has seen some major developments. Twitter announces Fleets Twitter just announced the global launch of Fleets, basically their equivalent of Stories, which now appears to be part of all the major social media...

Is working from home killing your creativity?

Is working from home killing your creativity?

It’s fair to say that this year has been unlike any other, all plans have just flown out of the window and whilst COVID-19 represents the biggest challenge for any business at the moment, it also offers opportunities for members and operators of flexible coworking...

Doing your own marketing isn’t the best use of your time

Doing your own marketing isn’t the best use of your time

How many of you service your own car? How many business owners manage their own payroll and companies house returns? It’s not that you can’t do these things yourself it’s that the time taken to learn how to do it accurately and effectively is not creating value for...