Telecoms Marketing for Tango Networks

The results

  • Launch support for Tango Extend
  • Supported marketing efforts to enable Tango Networks to become official partners with Microsoft and CISCO Webex
  • Key role in helping set-up and configure new internal PRM system
  • Successful driving of leads using LinkedIn posts and ads strategy
  • Sourcing and managing B2B influencer campaign a first for the Tango Networks
  • Support on exhibitions and events with key Telecoms verticals
  • Increased brand recognition and reputation globally via social media support and production direction on content.
  • Huge growth in organic traffic to the website via search engine optimisation
  • Consistent press coverage for products, services and collaborations
  • Winning telecoms industry awards year on year
  • Growth in direct and indirect sales leads
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Working with The Marketing Optimist has really boosted our telecoms marketing and search engine optimisation efforts. The team is extremely responsive and proactive and a pleasure to work with. They have created blog postings and press materials that have taken complex technology topics and boiled them down to clear, accessible language, giving our marketing campaigns powerful impact.

Adam Boone

Vice President of Strategic Planning, Tango Networks

Our approach to telecoms marketing

Through weekly meetings with the US marketing team, we have been managing ongoing strategies, campaigns, and projects with great success.

The multidisciplinary marketing support we provide to Tango Networks, and the longevity of our relationship, enables us to understand the aims of the businesses, their desires, and how to help them achieve those in the UK.

We apply our deep understanding of the UK telecoms market, to ensure a good regional fit for global messages and campaigns.

Helping Tango Networks to become an official partners with Microsoft Teams and CISCO Webex

Through our strategic digital marketing support, which includes communications planning, and both paid and organic social media content, Tango Networks was able to secure partnership deals with Microsoft Teams and CISCO Webex. These are two key platforms enabling the business to broaden its reach and sign significant partnership deals with telecoms resellers in the US and UK.

Launch campaign for Tango Extend

Tango Extend has developed over recent years from its original from as Mobile-X. It is now available as an eSIM and, thanks to a partnership with Microsoft, works with Microsoft Teams to enable remote and hybrid workers to have the same communications quality as their colleagues based in the office.

This is quite a complex process to explain for a very simple solution on the face of it. So, we produced the following video to help the Tango Networks team to explain the new development and updated functionality.

Transforming Tango Networks CRM solution

For a long time, Tango relied on HubSpot as its CRM of choice. We did lots of work with them to support data flows, email creation and delivery, as well as integration with their Salesforce iteration.

Recently Tango wanted to transform their CRM solution into a Partner Relationship Management solution. This would enable them to hold partner marketing materials such as downloads, emails and marketing campaigns in a box which their partners could access and adapt for their own campaigns.

We helped with this transformation by handling their data movement and matching, ensuring that new and legacy data was moved to the new system, while maintaining as much detail as possible and adhering to GDPR regulations around data handling.

Once this was completed, we worked with the team to create marketing collateral and data pools on the platform to assist the marketing campaigns for Tango Networks and their telecoms reseller partners.

We have supported Tango Networks on countless campaigns and marketing activities over the years, including:

  • Marketing strategy
  • Graphic design and branding
  • Website design and build
  • Website development and maintenance on WordPress and HubSpot
  • Copywriting and blogs
  • Social Media planning, content and graphics
  • Award applications and submissions
  • Email marketing and data management
  • Digital and print PR with industry publications
  • Creation and design of digital assets – Video, White Papers, Products Documents, PowerPoint decks
  • Print design for ads and advertorials, product, events and promotions
  • Management of promotional items
Telecoms marketing case study Tango Networks

About Tango Networks

Tango Networks operate in a technical area of the Telecoms market, Mobile Unified Communications. In particular, they deal with the Chanel Market, meaning that they sell to resellers who then deal with clients.

This throws up specific challenges and requires a very specific approach to marketing strategy and communications.

The Marketing Optimist has had a long connection with US based Tango Networks, going back to 2017, when we rebranded Skyrack to Simetric Telecom, which Tango Networks subsequently purchased in 2019. At that point, we were brought across to provide marketing support for the business in the UK.

Tango Networks isn’t our only telecoms marketing client; we have also worked with Contact Centre specialists BrightCloud Group.