Marketing in uncertain times

By: Richard Michie

I’ve been speaking to lots of customers and friends who run businesses and there’s a lot of people who are unsure how to cope with keeping their organisation going at the moment.

So, the point of this post is to give some thoughts on how you can help your business, employees and your customers come through all this turmoil from a marketing point of view.

Firstly, when you’re making decisions, remember that this current situation won’t be here forever. The coronavirus outbreak is terrible, but it will pass, and there will soon be a vaccine to combat it meaning life can return to some kind of normality.

People are isolating now and are working from home where possible, but they still need services, products and help. It’s fair to say though, that the world is in shock and shocked people don’t need to buy fancy perfume or a new car (where would you wear/drive it anyway).

But this shock won’t last forever. The human race is generally a very optimistic thing and they’re always looking to the future.

I doubt very much that our future will be exactly the same as it was before all this, but that change will bring opportunity.

Those opportunities are already coming to light as people use online meetings, play remote games, and purchase online rather than in stores. Yes, the situation is bad, but life always returns. It finds the cracks and begins sprouting again.

So, what can you and your business do?

Be kind

The first thing is to be kind and help people where you can. That may mean giving more support than normal by either using your skills to offer a service you don’t normally offer or giving a testimonial for a client or colleague. One thing is for sure, kindness and understanding will be remembered when the dust settles. Remember, those profiteering companies who take advantage of the situation or treat their employees badly, will be the ones who struggle after this finishes. People have long memories.

Be patient

When the shit hits the fan, it’s easy to panic and make rash decisions. Take a little time to think through your actions. Is there something in the pipeline that may help? If you can afford patience, then use it.

Stay top of mind

No one knows how long all this will last, but one thing is guaranteed; those companies who stay visible, having an adapted marketing strategy, will be the ones customers look to when business returns. Staying visible and available are crucial. For this reason, you have to keep your marketing moving.

Go with the flow and adapt your plans

You will have to pivot and change your plans. That Easter Sale is probably out of the window now, but that can be a great opportunity too. People like to see a business that can think on its feet and adapt, so don’t be afraid of embracing it.

In my next post I’m going to talk about actions you can take right now to ensure your businesses marketing is in a good shape when things return to some form of normality.

 

If there’s anything we can help you with, please fill in the form below or call us on 0113 477 1210.

You may also like…

Have you had yours?

Have you had yours?

Join our webinar with Richard Michie and Gareth Turner Friday 22 July from 12pm Find out the story behind Weetabix’s 2 billion impressions viral tweet “Beenz on Bix” and how, as part of a bigger plan, Weetabix increased their sales from £8.7m (6%) to £153.3m over the...

How Businesses Use Social Media

How Businesses Use Social Media

There’s a common saying in this day and age - “If you don’t have social media, you don’t exist.” It sounds dramatic, but it’s true. What’s more, when we’re discussing one of the biggest and most effective ways to advertise your business, products, and yourself in...

Planning a marketing campaign

Planning a marketing campaign

Planning a marketing campaign is, let's be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other cool...

YouTube Marketing Explained

YouTube Marketing Explained

For this YouTube Marketing Explained webinar, we're joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is now a...

Marketing Rule of Thirds Webinar

Marketing Rule of Thirds Webinar

People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...

The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...

Marketing Executive Role

Marketing Executive Role

Are you looking for a Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing Consultation, Social...

Love is in the air!

Love is in the air!

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you're a big soppy romantic, or think Valentine's day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this...

White label marketing agency support

White label marketing agency support

We’d love to be able to tell you about all the great digital marketing projects we’ve done, we tell you about lots of them in our marketing case studies, but there are some we're unable to discuss. That’s because they are for other marketing agencies Other agencies...