Optimists expect good things to happen in the face of challenges and, most importantly, believe that their behavior matters for creating positive change.

We’re the marketing department you don’t have

We help companies turn marketing spend into sales leads by focusing their efforts on the areas which will bring greatest return on investment.

One of businesses main pain points is ensuring marketing is effective at keeping themselves at the forefront of their customers minds.

Our agile approach to marketing helps you focus on areas which create meaningful results for your business, while we handle the overall strategy and day to day workings of your marketing.

We focus on the elements which make a difference.

Our background lies in direct marketing. This helps us bring strong measurement skills into the digital marketing world enabling us to measure your marketing accurately.

Building the marketing team you need
The beauty of our approach is that we work with you in the way you want to work.

Marketing isn’t one size fits all, that applies to marketing teams too. So, we get to know your company’s business drivers inside out and build specialist teams to match your requirements.

Working this way means that you get the best possible marketing team to work on your projects.

Our strengths are


Strategic Marketing Planning
Search Engine Optimisation
Social Media Marketing
Email Marketing
Paid Advertising
Marketing Training Courses

Once we’ve identified what your business needs, we bring together our team of specialists who can cover the marketing specialism your project requires.


Marketing strategists
Graphic designers and illustrators
Website developers
Social media specialists
Community builders
SEO technicians
Audio Visual experts

The Marketing Optimist, came from recommendation from a mutual business acquaintance, and has definitely added value to our marketing operation; helping to unravel and interpret much of what we knew but were struggling to define. An external set of eyes always helps to clarify what seems obvious to you, but is a fog or ‘noise’ to anyone else.

Emma Dreike
Co-Founder, Ebury Communications

Richard is indeed The Marketing Optimist. He had to be with our lack of knowledge in digital marketing. He supported us with strategic and tactical advice. He was creative offering proactive ideas that were relevant, fresh and original. He also offered practical support helping us to manage the tangle of digital marketing options with ease.

Great to work with. Very Experienced. Sleeves rolled up and ready to muck in – perfect combination. We would recommend The Marketing Optimist and will be using their services again soon.

Tina Davies

Our Team

Richard Michie

Founder, CEO & MD

Richard is the founder of The Marketing Optimist and has 20 years marketing experience. He’s great at taking complex marketing problems and cutting right through to the core of the issue. Not one to hang around, he likes to begin creating and testing strategic marketing plans quickly so that he can begin to generate return on investment quickly.


Chris Fox

Copywriter & SEO Executive

Chris is a natural writer, committed to producing real results through written content. As a former professional musician and songwriter, he has both the creative and technical ability to deliver, whatever the piece. Managing the execution of Search Engine Optimisation (SEO) projects, he has a detailed approach to website optimisation, helping to increase the visibility of clients, and condensing technical detail down into simple monthly reports.

Sophie Fryett

Social Media Executive

Sophie is a fantastic example of using the world of social media to your advantage, she was joined The Marketing Optimists through the power of social! Sophie joined us as a recent graduate in English but naturally fell into the role of social media account management, creating social schedules, content creation, graphics/branding work, influencer outreach or full account management. Sophie has showcased her passion for the industry and her skill set by successfully managing clients from the Interior Design industry, right through to Pest Control!

Lucy Pimblott Business Development Executive

Lucy Pimblott

Business Development Executive

Lucy joins our team of Optimists as the Business Development Executive; bringing with her a wealth of marketing experience having worked for Total, First Direct and a number of other high profile businesses. Lucy also ran her own businesses, Lubylu Ltd, so acutely understands the needs of business owners and how marketing is a key element of their business.

Shall we have a chat?

If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below, or call 0113 477 1210 today.
From marketing consultation, to strategy, to full service marketing and everything in between, we’re the marketing department you don’t have.