Meet your new marketing team

We focus on the marketing that makes a difference.

We help companies turn marketing spend into sales leads by focusing their efforts on the areas which will bring greatest return on investment.

One of businesses main pain points is ensuring marketing is effective at keeping themselves at the forefront of their customers minds.

Our agile approach to marketing helps you focus on areas which create meaningful results for your business, while we handle the overall strategy and day to day workings of your marketing.

Building the marketing team you need

The beauty of our approach is that we work with you in the way you want to work.

Marketing isn’t one size fits all, that applies to marketing teams too. So, we get to know your company’s business drivers inside out and build specialist teams to match your requirements.

Working this way means that you get the best possible marketing team to work on your projects.

Meet the Optimists

Richard Michie

Founder, CEO & MD

Richard is the founder of The Marketing Optimist and has 20 years marketing experience. He’s great at taking complex marketing problems and cutting right through to the core of the issue. Not one to hang around, he likes to begin creating and testing strategic marketing plans quickly so that he can begin to generate return on investment quickly.

Chris Fox

Copywriter & SEO Executive

Chris is a natural writer, committed to producing real results through written content. As a former professional musician and songwriter, he has both the creative and technical ability to deliver, whatever the piece. Managing the execution of Search Engine Optimisation (SEO) projects, he has a detailed approach to website optimisation, helping to increase the visibility of clients, and condensing technical detail down into simple monthly reports.

Social Media Executive

Georgia Barker-Wright

Social Media Executive

Georgia joins the team as a Social Media Executive, after working in-house as part of the marketing team in a large multi-national household brand. During lockdown Georgia started her own online candle making company, selling her handmade products through her own website and social media. This experience means she understands the opportunities for companies to use social media channels to build brands and generate income.

Marketing Executive

Annie Green

Marketing Executive

Annie joins the growing team of Optimists as a Marketing Executive, bringing her expertise from her Masters in Marketing and Digital Strategy to understanding and managing the expectations of clients. Annie’s passion for marketing has grown during her work experience with us working alongside the Optimist team to gain valuable industry knowledge. Annie naturally fell into the role after showing an ambition for content creation, social scheduling and managing accounts.