Our long-term commitment to Yorkshire’s homeless

By: Richard Michie

This year, and for the next 5 years, we’ve committed to help Simon on the Streets, by donating at least £500 to the charity every year.

I live in a nice house with my family, we are warm, don’t worry about food or a place to sleep. All The Marketing Optimist team are in the same situation. We all have our struggles, but not knowing where we’ll sleep or find our next meal from isn’t one of them.

That is why the work Simon on the Streets does is so important to me personally. Being in that situation frightens the life out of me, so I’m more than happy to help in any way I can.

Our commitment to donate at least £500 per year for 5 years, will help the charity to generate valuable, long term, sustainable income, which is vital to ensure Simon on the Streets can continue their vital work with the homeless of Yorkshire.

Leah Charlson, Fundraising Manager for Simon on the Streets said “Since launching in 2016, The Marketing Optimist have been long-time supporters of Simon on the Streets and we’re so excited for them to come on board as one of our 5 for 5 partners. As a fully independent charity, we rely solely on this kind of support, and we can’t wait to work with their team to tackle homelessness in our local community.”

Raising much more than £500 a year

We’ve committed to £500 per year, but that will be a minimum from us. From 2022 through to 2027, and beyond, we aim to at least double that amount through fund raising activity right across the year.

We’ve guaranteed at least £2,500, but we aim to raise at least £5,000, and hopefully more.

We’ve been a long-time supporter of Simon on the Streets since we launched in 2016 raising over £3000 since then by taking part in Sleep Out’s, sponsored walks and other fund-raising activity.

The team are looking at ways we can support Simon on the Streets this year and already have some great ideas. We’ll be regularly updating on what we’re doing and how much we’ve raised.

If you would like to help us, please visit our Simon on the Streets Just Giving page to make a donation.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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