The Marketing Department you don't have

Marketing is critical to all businesses; you know that already.

The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.

We’re the marketing department you don’t have.

This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.

One of the Top 10 Small Marketing Agencies in the North

We’re really proud of the the fact that The Marketing Optimist was nominated as one of the Top 10 Small Marketing Agencies in the North in the Prolific North Marketing Awards 2021.

Small marketing agency is categories as less that 100 employees, it’s a testament to our work, that we hold our own against much larger agencies.

Marketing services to suit your business.

We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.

Take a look at our recent marketing case studies

British Recycled Plastic

Digital PR campaigns to raise profile in their target markets.

Enviro Clean

How we helped carpet cleaning company Enviro Clean grow their sales.

Scandinavian Homes

Content creation and SEO for Luxury Self Build Homes

The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!

Laura Shephard

Social Media Strategist, Hey Human

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Shall we have a chat?

If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below.

From marketing consultation, to strategy, to full service marketing and everything in between, we’re the marketing department you don’t have.

The Marketing Optimist Blog

Provocative Marketing – Are you brave enough?

Provocative Marketing – Are you brave enough?

Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...

Social Media Marketing Executive Job

Social Media Marketing Executive Job

Are you looking for a Social Media Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing...

The importance of conducting an SEO audit

The importance of conducting an SEO audit

In a recent blog we explored the importance of conducting a website audit before developing a new site, making significant improvements to an existing site, or to identify ways in which your website could produce greater results. The piece touched on a second audit...

Does your Granny, or your businesses, need a podcast?

Does your Granny, or your businesses, need a podcast?

What I mean by that is does everyone, and importantly every business, actually need a podcast? It might be that your Granny runs a business or is intent on building her personal brand in which case she may well benefit from a podcast, you get my meaning… I listen to a...

Is Your Website Overdue an Audit?

Is Your Website Overdue an Audit?

Conducting a website audit is an important first step in our web-related projects. Before embarking upon the design and development of new websites, or before making significant improvements to a client’s website, we conduct a detailed audit of their existing site....

Do you love your business?

Do you love your business?

It might sound obvious but if you’re going to run your own business or be a significant part of someone else’s small business, you really need to love what you do. How you feel about the business and your role within it has a real impact when the number of people...

5 Steps to Better Website Copy

5 Steps to Better Website Copy

Copy is king. Despite what you may have heard. Yes, a picture paints a thousand words, and video is key to killing it across social platforms, but well written copy converts! It’s also often the most meaningful and impactful way to communicate with your audience (of...

The truth about marketing live online events

The truth about marketing live online events

To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...