The Marketing Department you don't have
Marketing is critical to all businesses; you know that already.
The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.
We’re the marketing department you don’t have.
This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.
Join our next Marketing Webinar
On our monthly webinars we don’t talk at you, we talk to business leaders who share their marketing insights. As well as being able to register for upcoming marketing webinars, you can view all our previous talks.
Marketing services to suit your business.
We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.
Search engine optimisation
A no nonsense Yorkshire Marketing Agency
We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including:
Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.
The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!
The Marketing Optimist Blog
Almost a year into lockdown, I found myself wondering how different businesses have coped. So, I asked a few people in my network a very simple question. “What’s the one lesson the lockdown has taught you about your business?” The answers I received, were not as...
It might sound obvious but if you’re going to run your own business or be a significant part of someone else’s small business, you really need to love what you do. How you feel about the business and your role within it has a real impact when the number of people...
Copy is king. Despite what you may have heard. Yes, a picture paints a thousand words, and video is key to killing it across social platforms, but well written copy converts! It’s also often the most meaningful and impactful way to communicate with your audience (of...
To navigate the challenges of the pandemic, the marketing world had to take all live events, training, seminars, workshops and talks online, and fast! The problem was solved quickly, as businesses turned to Zoom, Microsoft Teams and Google Meet to fill the gap. One of...
For those running small businesses, or for in-house marketers working across the entire marketing mix, time is a commodity in short supply. Add to this, a common lack of confidence in command over the written word, and a lack of understanding of blogs and their...
Video is the king of the internet, but LinkedIn video optimisation has lagged far behind other social media channels when it comes to native video content. We spotted the latest unheralded LinkedIn video optimisation update today, January 22nd. The improvement will...