The Marketing Department you don't have

Marketing is critical to all businesses; you know that already.

The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.

We’re the marketing department you don’t have.

This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.

Learn how to make Social Media work for your business

Book your place on our Social Media Masterclass on November 25th.

Marketing services to suit your business.

We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.

Our Services

Marketing Consultation

Social Media

Search engine optimisation

Paid Search

Digital PR

E-mail Marketing

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Shall we have a chat?

If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below, or call 0113 477 1210 today.
From marketing consultation, to strategy, to full service marketing and everything in between, we’re the marketing department you don’t have.

A no nonsense Yorkshire Marketing Agency

We have helped lots of businesses get their marketing message out and drive sales. Our no nonsense approach is working in lots of diverse industries including:

Recruitment, eLearning, Event Planning, Manufacturing, Telecoms, IT Support, Web Design and Development, Business Consultancy, Financial Services, Pest Control, Translation, Export, Retail, Education, Renewable Energy, Audio Visual Services, Vehicle Leasing, Wellbeing, Catering, Property Development, PR and Professional Speaking.

The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!

Laura Shephard

Social Media Strategist, Hey Human

The Marketing Optimist Blog

Getting ready for paid search campaigns

Getting ready for paid search campaigns

No one likes to pay for ads, be that on Google, Facebook, Instagram or traditional press ads (remember them?). As organic posts, such as blog posts and social media messaging, only reach a proportion of your ideal customers, ads are a worthwhile spend. Investing in...

From furlough to go go go!

From furlough to go go go!

When the coronavirus pandemic threw an enormous spanner into the UK business works, the furlough scheme helped many organisations to survive, at the sizeable cost of pausing operations. As businesses plan to welcome their employees back to the workplace, effective and...

Mini Marketer Competition Winners!

Mini Marketer Competition Winners!

In April we ran a Mini Marketer Competition to see who could come up with the best answer to our brief. Our Director’s daughter has decided to launch a sweet shop from home, but she needs your help to get the word out. We’re looking for mini marketers just like you to...

Mini Marketer Competition

Mini Marketer Competition

With the schools now closed and the Easter holidays upon us, we want to do our bit, in a small way, to help parents and carers keep their children entertained at least for a little bit. We did what marketing agencies do and we came up with a little brief for your...

10 ways to improve your marketing today

10 ways to improve your marketing today

In my last post - Marketing in uncertain times - I talked in general terms about what your business can do to stay top of mind. In this post I’m going to give 10 ways to improve your marketing, with practical examples and links to handy resources. 1. Fix your website...

Marketing in uncertain times

Marketing in uncertain times

I’ve been speaking to lots of customers and friends who run businesses and there’s a lot of people who are unsure how to cope with keeping their organisation going at the moment. So, the point of this post is to give some thoughts on how you can help your business,...