The Marketing Department you don't have

Marketing is critical to all businesses; you know that already.

The simple fact is that, though companies know they need marketing to grow, lots don’t have the structure in place to run a full-blown marketing department.

We’re the marketing department you don’t have.

This is where we can help your business, by devising and delivering consistent, measured marketing campaigns which will deliver long term value.

One of the Top 10 Small Marketing Agencies in the North

We’re really proud of the the fact that The Marketing Optimist was nominated as one of the Top 10 Small Marketing Agencies in the North in the Prolific North Marketing Awards 2021.

Small marketing agency is categories as less that 100 employees, it’s a testament to our work, that we hold our own against much larger agencies.

Marketing services to suit your business.

We can take care of every facet of marketing your business for you. From creating a compelling story and marketing strategy, to actioning your plan by creating your website, writing your content, running your social media campaigns, paid ads, controlling your PR and measuring your successes.

Take a look at our recent marketing case studies

British Recycled Plastic

Digital PR campaigns to raise profile in their target markets.

Enviro Clean

How we helped carpet cleaning company Enviro Clean grow their sales.

Scandinavian Homes

Content creation and SEO for Luxury Self Build Homes

The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!

Laura Shephard

Social Media Strategist, Hey Human

Marketing Consultation

We’ll develop your full marketing strategy, positioning and approach to ensure you have a structured measurable marketing plan

Marketing Planning

Planning is vital to the success of any marketing strategy. We’ll help you get the most from your marketing budget and exceed your KPI’s.

Digital Marketing

Having a great website is only part of the whole digital marketing package. We’ll help you drive sales through SEO, Social Media, Email and Paid ads.

Traditional Marketing

Print, PR, Direct Mail, Events and Presentations still play a vital role in marketing and should be part of your overall armoury. We’ll help you make the most of them.

Shall we have a chat?

If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below.

From marketing consultation, to strategy, to full service marketing and everything in between, we’re the marketing department you don’t have.

The Marketing Optimist Blog

Get Blogging! – The Many Benefits of Blogs

Get Blogging! – The Many Benefits of Blogs

For those running small businesses, or for in-house marketers working across the entire marketing mix, time is a commodity in short supply. Add to this, a common lack of confidence in command over the written word, and a lack of understanding of blogs and their...

LinkedIn video optimisation available at last!

LinkedIn video optimisation available at last!

Video is the king of the internet, but LinkedIn video optimisation has lagged far behind other social media channels when it comes to native video content. We spotted the latest unheralded LinkedIn video optimisation update today, January 22nd. The improvement will...

Why Marketing is Like Exercise

Why Marketing is Like Exercise

Any personal trainer or fitness expert will tell you, that establishing and maintaining the correct form is more important than the number of reps, or the speed at which you do a particular exercise. Neglecting to maintain the correct form and muscle control not only...

A year of new possibilities

A year of new possibilities

The origin of The Marketing Optimist comes from a conversation many years before the business existed. I was a Marketing Director at the time, discussing a project with the head of sales, when he referred to my SEO team and I as “marketing optimists”. I registered the...

Marketing to Generation Z

Marketing to Generation Z

Inspired by a podcast from McKinsey, we wanted to share some thoughts on how you might approach marketing to Generation Z, the demographic currently shifting the consumer market. Here, we’ll explore Generation Z as a consumer demographic, delving deep into what they...

Supporting Yorkshire’s homeless this Christmas

Supporting Yorkshire’s homeless this Christmas

2020 has been a tough year for everyone. As it finally comes to an end, it’s no surprise that we’re all now turning our thoughts towards Christmas, and the hope of a peaceful end to a tumultuous year. I’m sure I speak for everyone at The Marketing Optimist when I say...

Social media changes in November

Social media changes in November

Social media is always changing and it seems that November has seen some major developments. Twitter announces Fleets Twitter just announced the global launch of Fleets, basically their equivalent of Stories, which now appears to be part of all the major social media...

Is working from home killing your creativity?

Is working from home killing your creativity?

It’s fair to say that this year has been unlike any other, all plans have just flown out of the window and whilst COVID-19 represents the biggest challenge for any business at the moment, it also offers opportunities for members and operators of flexible coworking...