Paid search marketing is a powerful way to find new customers
Improve your online presence with targeted ads
A solid paid search strategy, when combined with a well-rounded marketing strategy, can generate extremely healthy returns on investment. As well as the obvious Google AdWords, paid search also encompasses social media channels, Facebook, Instagram, Twitter and LinkedIn.
Paid search strategies work well when combined with native social media, search engine optimisation (SEO), and Digital PR. This tactical use will help your businesses get the most of your paid campaigns, delivering better value from your budgets.
Pay Per Click advertising (PPC)
Paid search via Google AdWords is a great way to target customers when they’re in the market for what you have to offer. Active searchers give an opportunity for your website to respond with a perfect landing page for a product or service, and that’s where the magic happens. The closer the match, the higher the likelihood of a conversion.
We use insights from your paid search campaigns to tweak our overall digital marketing strategy and make it even stronger. We test different key phrases, matching techniques and ads to improve performance, this data is then used to build on opportunities across other marketing channels.
Paid social marketing
Getting your brand in front of the right demographics is the basis of any targeted marketing campaign. Paid social advertising helps you reach customers which native social media will struggle to reach. It provides you with the platform to push your brand’s content further than you ever thought possible, keeping you front of mind for existing customers, and gathering and retaining new ones.
Remarketing to an audience that has already engaged with your brand delivers increased revenue at low costs. We ensure that those customers who don’t convert on your site are reminded of you at key moments to encourage them to complete their journey.
Paid search and paid social for ecommerce marketing
Ecommerce sites can gain huge advantages by utilising the power of paid search and paid social. The tools available via the ads platforms provide ecommerce businesses which so much data and insight, that, with the correct set-up, audience targeting becomes laser-focussed and cost per lead comes tumbling down.
“The Marketing Optimist has been brilliant at helping us establish a Facebook advertising programme that drives sales. From websites pixels to custom audiences, admin access to UTM tracking they have helped us with every question we have or barrier we’ve hit. The return on investment we have seen on our Facebook adverts is way above the channel’s benchmarks, so we are chuffed!”Laura Shephard