Pharmaceutical SEO Project Report

SEO Audit

Our work began with a website and SEO audit, which, in the case of this project, detailed ways in which the website needed to be adapted to prepare it for optimisation, and the kind of content required across the site to give the site the best chance of competing in the client’s search landscape, based on competitor and market research.

Auditing blogs in a similar way, we proposed a refined process and strategy to help the client turn excellent, thematic starting points, into effective, optimised blogs that generate leads.

Keyword Strategy and Keyword Research

Effective pharmaceutical SEO starts and ends with Keyword strategy and keyword research.

We explored the keyword-type required for each website page, considering the knowledge base of the site’s range of potential users, and the detail of the keyword in relation to the depth of page within the site’s architecture, to ensure we covered a range of both general and specific key terms, that spoke to the widest possible range of user searches.

Directing content

Sometimes, clients like to handle their own copywriting and page optimisation, and this was one such project.

We provided a plan for each page of copy that detailed the necessary points to expose in order to serve the user, answer all the likely questions users were likely to have, and ensure the copy converted.

After the collaborative process of proofing, editing and adapting the content was complete, we provided a page optimisation process, detailing each and every point that required attention, and the steps to take on each point, in order to ensure effective optimisation.