Let us take the strain out of your social media management
Social media is an essential part of every businesses marketing mix. Managing all the elements of a social media campaign can be a real strain on your time and resources. Our social team take all the pressure away from you.
The Marketing Optimist is a different kind of social media agency, with an approach that blends a strategic focus with great creativity, to create the perfect tailored social strategy, and inventive, targeted, effective campaigns, for your business.
Our social media management team becomes an extension of your business, developing a deep understanding of not only your organisational purpose, operations, and products/services, but your goals, who your customers/audience are, where they are, and the content that resonates best with them.
We decipher the complex social landscape around your business to create campaigns that deliver measurable results and return on investment, not just likes and comments.
We ensure your social media management isn’t a pain
We help you to navigate the following common challenges of social media:
- Understanding audience behaviour.
- Cutting through the noise in an increasingly crowded landscape.
- Creating a social media strategy that connects, engages, and drives results.
- Reaching the right audience for your product or service.
- Identifying, securing, and managing the right influencers that line up with your brand aesthetic and audience.
More than an external social media agency, we’re your very own marketing department, driving significant value that transcends the world of social, and impacts your wider marketing mix.
LinkedIn Training
Explore our LinkedIn training for teams
Social Media Strategies That Click
Social media strategies are not one size fits all. An effective social strategy must connect seamlessly with your overarching marketing plan, speak to your range of different customers, their values, their needs, and provide them with the brand relationship they expect.
As a social media agency dedicated to strategic planning, we dive deep into researching your audience, learning who your range of customers are, their problems, needs, and expectations. With the expertise of our SEO department, we can better understand your audience by pulling insights from real life search terms (using specialist tools like Moz, Google Analytics and Google Search Console) to help inform creative campaigns that directly address their needs.
Our Social Media Management Services Make Your Marketing Click
Our Process
- Social Media Audit: We’re a social media agency committed to strategically-considered social media management, which requires sound foundational planning. We begin by compiling a detailed analysis of your existing social channels, your content, and how your content is performing across each channel. These audit documents also include a detailed proposal of what can be improved.
- Competitor Mapping and Analysis: By analysing the competing businesses in your social media landscape, we identify where the opportunities are to maximise your visibility, increase your audience and drive results.
- Building a Social Strategy: With these foundational insights, we form your social media strategy which identifies our aims and objectives, defines your core messaging, and details campaign development.
- Content Planning: We create detailed yearly and monthly content plans tailored to each platform, which align with your social media strategy, and account for reactive work to support your internal activities.
- Content Production: From post copy, to graphic design, photoshoots, and video production, we produce content that builds brand identity, drives awareness, and generates conversions.
- Reporting: As a social media agency dedicated to delivering tangible, measurable results, we provide you with detailed monthly reports that track the performance of your content, per channel, and help to inform our future decision making.
Finding Your Customers on Social Media
We put your audience at the centre of everything we do, so you best believe we can find them across each of your chosen platforms. Our specialists are experienced in both paid advertising and organic social media growth across the main channels – Facebook, Instagram, TikTok and LinkedIn. The development of your audience is in safe hands.
Content Creation
Content creation is perhaps the beating heart of our social media management service, and our skilled and passionate team is fully equipped to create scroll-stopping social media content for all channels, to help you stand out and grab attention.
Video Production: We’re a social media agency with extensive video editing and production experience and our in-house team handles everything from ideation, filming, and editing to publishing the final product on your social channels.
Design and Brand Identity: Your social media channels are an extension of your brand and your designs need to reflect that. We hone your brand’s visual identity, making sure your content is cohesive across all channels and helping you stand out from the noise.
Influencer Marketing: We work with influencers and content creators to produce User Generated Content for your brand, to help diversify your content, and enable you to reach a larger, different audience.
Social Media Reporting
At The Marketing Optimist we create strategically-aligned content that drives results. As such, we pride ourselves on being a social media agency that do away with massive monthly reports full of impenetrable jargon, and get down to the results of our campaigns via comprehensive, yet easy-to-digest reports you can trust.
We report on:
- Monthly Follower Metrics: Gained & Lost Followers, Most Popular Follower Location, Senior Level Followers, Top 3 Industries, and more, for each of your social platforms.
- Monthly Page Visitor Metrics: Page Views, Unique Visitors, and Custom Button Clicks across each of your social platforms.
- Your Best Performing Posts that month: Across each of your social media platforms.
- Monthly Website Sessions from Social: Measuring the website traffic our social media posts have driven across each platform. The number of sessions that came from each social platform, and the link that generated the most website sessions across each social platform.
- Page Views/Content Breakdown: The website page that saw the most social traffic that month, and the content on the website page that received the most interaction.
Your Trusted Social Media Agency
If you’re seeking creative social media services supported by a killer strategy, to help your organisation connect with a larger audience, and drive conversions across social media channels, contact our team to have a chat about how we can help.
Seeking further marketing support? We provide full service marketing to a huge range of clients, from a diverse range of industries, via Marketing Strategy, SEO, Copwriting, Paid Search, Website Design and Development, Digital PR, and Social Media services.
Let’s have a chat today, to see how we can help make your marketing click!
Social Media FAQ’s
Our social media audience is small, won’t that be a problem?
Part of our social media service is account building, cultivating an audience to ensure we have lots of eyes on the campaigns and content we publish, and growing your social networks across your chosen accounts.
We’ve worked with a social media marketing agency in the past, and haven’t seen results. Can we see some of the metrics you’ve generated in previous campaigns?
Our Founder, Richard Michie, is always happy to talk to you about the kinds of social campaigns we’ve previously ran, and their results, whilst of course protecting the anonymity of our clients. Simply get in touch with us to arrange a call. Until then, explore this social media case study.
We’re not totally new to social media, and we’re a creative business with our own ideas too. Can we help contribute to social media content?
Absolutely!
From the earliest strategy stage, you’ll have regular meetings with Founder, Richard Michie, and Content and SEO Manager, Chris Fox, where we’ll welcome your contribution to the creative content and direction of your strategy, and pick your brains in discovery to further our knowledge.
When content creation begins, you’ll have monthly meetings with Social Media Executive, Courtney West, who will welcome your ideas, share her own, and work with you to create creative, strategically aligned content.
Will my business be committed to a particular contract length?
As a social media marketing agency committed to strategy, we like to produce 12 month social media plans for our clients, containing a number of campaigns designed to connect your social marketing with your business goals, to drive real results.
While social media marketing is both a fast, and reactive medium, and while we produce great results for our clients rather quickly, cultivating an audience for your business across your chosen platform, and both creating, and perfectly pacing out the delivery of social media campaigns, can take time.
Constant presence, and the repetition of messaging in new and engaging ways, is the route to social success, and longer term contracts, and retainer contracts specifically, enable us to learn more, drive more value, and become an integral part of your marketing team.
Who will my business be working with?
Initially, you’ll work with our Founder, Richard Michie, who’ll soon make an introduction to our Content and SEO Manager, Chris Fox. Richard and Chris will form your social media strategy and overarching campaign ideas.
When you’re happy, you’ll be introduced to Courtney West, who will be creating your monthly social media schedules, the messaging of your social posts, and the content shared across your platforms. When work begins, Courtney will be your point of contact for day to day matters.
Do you hold regular meetings with us to discuss the progress of the social campaigns, the results of social media reports, and future social marketing ideas?
We’ll hold regular Zoom meetings with you through the initial strategy process, to enable us to learn from you, align both parties in the same mode of thinking, help you understand our proposed social strategy, and answer any questions you may have.
This kind of communication will be essential for the planning stage too, to ensure our social plan fully connects your marketing efforts, and business goals.
When the day-to-day social work begins, Courtney will be available by email or phone Monday to Friday, for any reactive matters, or to help in any way, and can hold a monthly Zoom meeting with you to translate your social media report, and talk you through the proposed work she’ll be doing that month in response to the report.
While our main focus is Social Media Marketing, my business needs additional marketing support in other areas. Can you help?
More than just a social media marketing agency, we can absolutely help you with any other area of your marketing, from Marketing Strategy, to SEO, PPC, Digital PR, and Website Design and Development. Though we’d need to provide you with a separate proposal for the additional support you require.
Do you provide social media training?
Yes! We offer LinkedIn training for teams of marketing, sales and PR professionals to help empower your people to take an active role in developing your business across the platform. Learn more by visiting our LinkedIn training page.