Social media changes in November

By: Richard Michie

Social media is always changing and it seems that November has seen some major developments.

Twitter announces Fleets

Twitter just announced the global launch of Fleets, basically their equivalent of Stories, which now appears to be part of all the major social media channels – Snapchat, Instagram, Facebook and most recently LinkedIn.

Fleets are similar to Stories. You can share text, respond to tweets, or post videos and photos with overlaid text and, just like everywhere else, the messages disappear after 24 hours.

Will this be taken up by users?

Only time will tell if Fleets are the thing we all needed. Story-like features seem to be the next big thing for all social channels, but they need to be thought through properly. LinkedIn launched stories via the mobile app but the functionality is limited, and the take-up so far seems to be pretty poor.

Is it worth trying Twitter Fleets?

It’s probably worth trying out, as new features get traction on platforms. As with most things, only use it if your brand has a use for it and you can create useful content that fits. If not, then leave it alone. As with all marketing, your marketing strategy should come first not the new tech you can fit it into.

WhatsApp, Facebook and Instagram integrations continue

As Facebook moves to make all their messaging tools connected, they have now added WhatsApp to the collection. We’ve just added a new WhatsApp contact button to our Facebook page. This means that customers can now contact us three ways and we have the opportunity to respond from any of our tools and keep all the messages in on central spot.

LinkedIn adds Stories

LinkedIn have been talking about this for a long time now. Stories have been tested on LinkedIn for a few months and it is now available via the LinkedIn app. In comparison to Stories on Instagram and Facebook it feels like a poor cousin. The way t works is clunky and there’s confusion on where messages end up. We’ve not seen much uptake so far, but it is very early days.

Can we help you untangle the knot of social media marketing?

Social media at the moment is a minefield with new features being added by the hour on a whole range of services. If you need help ensuring that you have the right social media strategy book a place on our social media masterclass on November 27th.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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