We'll make your Social Media Marketing work harder

Book your free social media review

We’ll review your Social Media Marketing and suggest ways it can be improved to give your business a return on investment.

Social Media Marketing generates leads, fans and engagement. A strong social media presence for you and your business is essential to having a fully rounded marketing strategy. The social media strategies and content we create, work perfectly with your other online and offline marketing activities, ensuring that you have consistent brand messaging wherever your customers find you.

Social Media Marketing Strategy

A social media strategy needs to speak directly to your customers, in a way that adds value to them, solves their problems and enhances your brand. That’s why we take the time to understand who your customers are, what their needs are and what problems they need solving.

Once we understand where your customers are on social media, be that InstagramFacebookLinkedIn, Twitter or any other social platform, we’ll work with you to craft messages and content which will engage, inform and drive sales.


Facebook is the world’s most popular social media network. With so many users, you can guarantee that your customers are on Facebook somewhere. It’s ideal for consumer brands, but also for business to business sales. If you’re looking for reach and brand building it’s still the perfect social media platform.


Instagram is the go-to marketing channel if your business is highly visual. That doesn’t mean you need physical products, but you will need a lot of content and be able to move quickly to keep your feed up to date. The payoffs can be huge if you have a clear plan about what you want to achieve.


For Business to Business companies, LinkedIn is essential. It’s much more than an online CV these days, and is the perfect way to build long lasting business relationships with prospects and suppliers. LinkedIn enables business owners and their companies to become thought leaders and be seen as experts in their field.


Twitter is really fast moving and it’s perfect for up-to-the-second news and commentary. It’s the go-to social media for up-to-the-second customer service, brand building and social media outreach. With a well defined social media strategy, you can build a loyal following and get real return on investment.

Social Media Management

Understanding your customers

We take the time to understand your customers and what problems they need solving. From here we discover where they hangout, who their friends and influencers are and how they prefer to interact.

Content curation

If social media marketing is all about sales messages, customers turn off. As part of our campaign approach, we’ll also carefully curate your feeds to ensure they are entertaining and interesting.

Profile optimisation

Ensuring your social media profiles are fully optimised is key to getting the best from your social media efforts. We’ll set them up to ensure your impact is perfect, and review regularly as new options become available.

Social Media Planning

We create full social media schedules for your approval before we post. For every channel you use, we create a two week schedule of every post, giving you control as well as flexibility to adapt your content.

Shall we have a chat?

If we can help you with any area of your marketing, don’t hesitate to reach out to us via the button below, or call 0113 477 1210 today.
From social media marketing, to marketing strategy and everything in between, we’re the marketing department you don’t have.

I highly recommend working with the Marketing Optimist. Richard has developed an in depth understanding of our business. He knows exactly who our core customers are and he knows how best to reach them.

Christian Ritson
Managing Director, DotMaker