Social Media Marketing Strategy
Social Media Marketing generates leads, fans and a engagement. A strong social media presence for you and your business is essential to having a fully rounded marketing strategy. The social media strategies and content we create, work perfectly with your other online and offline marketing activities ensuring that you have consistent brand messaging where ever your customers find you.
Social Media Strategy
A social media strategy needs to speak directly to your customers in a way that adds value to them, solves their problems and enhances your brand. That’s why we take the time to understand who your customers are, what their needs are and what problems they need solving.
Once we understand where your customers are on social media, be that Instagram, Facebook, LinkedIn, Twitter or any other social platform, we’ll work with you to craft messages and content which will engage, inform and drive sales.
What is the best social media site for your business?
Facebook is the world’s most popular social media network. With so many users, you can guarantee that your customers are on Facebook somewhere. It’s ideal for consumer brands, but also for business to business sales. If you’re looking for reach and brand building it’s still the perfect social media platform.
Instagram is the go to marketing channel if your business is highly visual, that doesn’t mean you need physical products, but you will need a lot of content and be able to move quickly to keep your feed up to date. The payoffs can be huge if you have a clear plan about what you want to achieve.
For Business to Business companies, LinkedIn is essential. It’s much more than an online CV these days and is the perfect way to build long lasting business relationships with prospects and suppliers. LinkedIn enables business owners and the companies to become thought leaders and be seen as experts in their field.
Twitter is really fast moving and it perfect for up to the second news and commentary. It’s the go to social media for up to the second customer service, brand building and social media outreach. With a well defined social media strategy you can build a loyal following a get real return on investment.
Keeping social media campaigns on target requires a lot of moving parts and sustained effort.
- Consistency – turning up every day with high quality content
- Planning – Being ahead of what’s happening and having content in place to go live
- Creativity – Boring posts don’t get interaction, creative content drives interest
- Community – social media, is social, so building a community is vital to drive comments, likes, shares and sales
- Learning and Understanding – knowing what content has driven results and why is key to successful social media marketing
We take care of these elements, and more, for you meaning that you can get on with working on your business.
Social Media Management
Understanding your customers
We take the time to understand your customers and what problems they need solving. From here we discover where they hangout, who their friends and influencers are and how they prefer to interact.
If social media marketing is all about sales messages customers turn off. As part of our campaign approach we’ll also carefully curate your feeds to ensure they are entertaining and interesting.
Ensuring your social media profiles are fully optimised is key to getting the best from your social media efforts. We’ll set them up to ensure your impact is perfect and review regularly as new options become available.
Social Media Planning
We create full social media schedules for your approval before we post. For every channel you use we create a two week schedule of every post giving you control as well as flexibility to adapt your content.
I highly recommend working with the Marketing Optimist. Richard has developed an in depth understanding of our business. He knows exactly who our core customers are and he knows how best to reach them.Christian Ritson