Social media trained by optimists

By: Christopher Fox

Is your business struggling to make the most of its social media marketing?

Fruitlessly scrolling through article after article in the hope that one holds the answer to maximising your return on investment?

Crafting beautiful, on-brand messaging but receiving little engagement?

Need the more technical know-how to reap the many benefits of effective social media marketing?

Ready to turn social media, from an idea your intern had, into a crucial business practise that helps to create conversions, drive brand awareness, amplify your messaging and more?

Look no further! Our Social Media Marketing Masterclass was designed with you in mind.

Why our Social Media Marketing Masterclass?

For two years now, our Social Media Marketing Masterclass has been attracting delegates from a huge range of disparate industries, and from all areas of marketing. Regularly included in the Leeds Digital Festival, our course has helped change the game for many, helping them turn their social situations around.

Designed for businesses already on their social media journey, looking to accelerate their engagement and conversions, generate leads, grow audience/customer-base and more. Book today to experience the transformative results that social media can provide, whatever your business.

Ran by Richard Michie, Founder and CEO of Leeds-based marketing agency, The Marketing Optimist, these events truly are masterclasses in all things social media marketing.

With 23 years in the field, and an unbridled passion for social media marketing, Richard brings social media to life for everyone.

Taking questions freely throughout the day, and keen to relate the material to your businesses and the work you do, our Social Media Marketing Masterclasses cover marketing planning, strategy, content creation, profile optimisation, and measurement.

Whilst the knowledge shared is exhaustive, the atmosphere is relaxed and friendly, with plenty of breaks throughout, giving you plenty of opportunity to absorb the material, do a little networking, and grab complementary refreshments and the tasty lunch provided.

Social Media Marketing Masterclass

“Masterclass”, not a word used lightly

After meeting your fellow delegates over a cup of tea or coffee upon arrival, your masterclass will begin with some marketing strategy fundamentals.

If social media success is to be achieved, we need to ground our practises in a clearly defined view of our audience, the value our businesses provide, what problems our businesses solve, why an audience should care about our social media messaging, and the action we want our audience to take across social media.

Identifying whether you’re marketing B2B or B2C is crucial, and a thread that runs throughout the entire masterclass, helping you frame the material to serve your specific business.

In order to help our delegates waste no time in achieving social media success, a quick but thorough run-down of each platform is essential. We touch on the power of each channel, how they can be optimised, which are better suited to B2B and B2C marketing, the unique features of each, the possible applications of these features, and the audience typically using each platform, to help focus your efforts and maximise effectiveness.

Effective social media case studies

The case studies examined in our Social Media Masterclass serve as an exercise in understanding audience and customer. A marketing essential, this portion of the masterclass will help you make the all-important link between social media content, the business marketed, and the results produced, in addition to making the connection between content and the audience we’re marketing to.

You’ll learn how to create a content calendar, to help minimise the investment of time required in effective social media marketing, and enable you to structure, plan and determine the frequency of your messaging.

Bringing it all together

Connecting this to material covered previously in the masterclass, you’ll explore and discuss, best practises, producing content for specific platforms to reach certain audiences, comparing this to planning your content for delivery across all of your business’s social channels, the time each post will be scheduled, the content accompanying the copy, the importance of URL’s to direct your audience to a course of action, and much more. This section is a game changer for many of our delegates.

Using thin or weak content, the wrong kind of content for your audience/business, or worse, no content, can make or break your social media efforts. You’ll explore content that drives engagement, generates leads and conversions, positions your business within its industry, and starts conversations. Sharing our best practises, we’ll direct you to sources of free content and help you avoid the content pit-falls sure to doom your social media profiles to tumbleweed-worthy silence.

Social Media Marketing Masterclass

Of course, you’ll also learn how to measure your success via each platform’s analytics, helping you develop your practises and set future goals and targets.

You’ll be guided through the importance of scheduling, and explore leading content scheduling tool Hootsuite, helping you to manage your social media output in a timely and reliable way.

Concluding the masterclass, we’ll dive into the importance of our own websites, helping you see the role social media plays in an overall marketing strategy, and highlighting the things our websites can provide that social media accounts cannot. Unhindered by algorithms controlled by the social media giants, you’ll touch on using your website to take control over how your business is represented online, amplify your branding, and create a unique world for your business, customers and audience.

While questions are welcome throughout the day, there’ll be an opportunity to raise any queries you may have at the end, or in the free half-day consultation with Richard, included in the ticket price, where you can tackle all things marketing for your business.

Book your place today

To ensure we provide maximum value to our delegates, places on our Social Media Marketing Masterclasses are limited. Book today to avoid disappointment and watch your social media fly.

Tickets are £125 (plus VAT), and include refreshments, lunch, sweets and a free half-day consultation (at a time of your choosing) worth £200. Keen to ensure you get the very most out of the entire experience, we advise you use your consultation with Richard to work through the marketing challenges facing your business directly. You’ll be amazed at what you’ll achieve.

We’re bringing our Social Media Marketing Masterclass to Sheffield on March 19th 2020. If you’re local to Steel City, we’d love to see you at Wizu Workspace, 32 Eyre Street, Sheffield S1 4QZ.

For Leeds-based seekers of social media success, we invite you to our April 2020 masterclass, on the 22nd, at Marketing Optimist HQ, Wizu Workspace, The Leeming Building, Leeds LS2 7H.


If we can help you with any area of your marketing, social media or otherwise, don’t hesitate to get in touch. If you have any queries regarding our Social Media Marketing Masterclass, or if your business would like to arrange a private in-house session for the whole marketing team, we’d love to hear from you.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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