Spotting Facebook scams on business pages

By: Richard Michie

Spotting Facebook scams on business pages can be a tricky game. Most Facebook users are pretty savvy about scams on their private pages, we’ve all had plenty of experience and have got wise to dodgy posts and ads.

But when it come to spotting Facebook scams on business pages we seem to draw a blank, maybe its because business pages on Facebook are a new thing for most people or perhaps it’s because admins on business pages feel more under pressure than on their private pages.

One recent scam, which Facebook should really clamp down on, is generated from within Facebook itself.

Here’s how it works: The page shares your post and tells you it’s been reported, though the details are very vague, and that you need to click the verification link to stop being blocked on Facebook.

DON’T CLICK THE LINK!!!!!!

Whatever you do don’t click the link! What happens if you did click it (you didn’t did you?) is that you’ll be asked to login to a site that looks like Facebook, the scammers will then have control of your Facebook page and will lock you out and take it over. Not good!

One of my client’s pages recently had their page shared by one of these scammers, luckily one of the other admins spotted it and asked me if it was genuine before they clicked on the link. One added complication is that this page which received the share is one of six pages owned by one business, so before anything else happened, I need to alert the other page admins about this potential scam to ensure that all the company pages where at risk. Here’s a screenshot of the scam share.

Spotting Facebook scams on business pages

How to spot Facebook scams on business pages

Scammers may be tricky people but most of the time they don’t pay much attention to detail. Lets go through this scam one step at a time.

  1. It’s a share and not a warning from Facebook. Since when did Facebook or any other site share your post rather than send you an alert?
  2. Would Facebook really have a page called Confirmation Page? Wouldn’t you have heard of it before?
  3. Since when did Facebook start any post with “Warning customers”?
  4. And exclamation marks?!
  5. The share says “re-confirm” 3 times, count em. Facebook have people who write their alerts they’re called copywriters, if they had to say that three times, they’d use different phrases.
  6. “If you are the original owner of this content” don’t they know?
  7. There’s a spare apostrophe floating around in the next to last line.
  8. The last sign-off line isn’t capitalised.
  9. Facebook isn’t capitalised either, see copywriters above.
  10. Finally, the big giveaway! The URL! These scammers haven’t even bothered to try and create a credible Facebook like address. Facebook want to keep you on Facebook, even when they are telling you off. If this was genuine they would be very unlikely to give you the raw URL to click and if they did you can bet it would be a Facebook URL.

These rules apply to most scams on the internet, but they are getting more prevalent on Facebook because for an increasing number of people, and businesses, Facebook is the internet.

If in doubt, don’t panic

Scammers want you to panic and click their link without thinking. They’re hoping you can’t be bothered to read the copy. They want to frighten you, play on your curiosity, or your greed – “You’ve won a prize!”.

As The Hitchhikers Guide to the Galaxy tells you – Don’t Panic. Take a minute, read the post again and see if your bullshit meter goes off. If it does delete the message and move on. If you’re still unsure, ask someone else to see what they think.

As a last rule, if you ever get a link you don’t trust DO NOT CLICK IT.

If I can help you make the most of your Facebook business pages give me a call on 07834 197785 or fill in this short form.

You may also like…

Have you had yours?

Have you had yours?

Join our webinar with Richard Michie and Gareth Turner Friday 22 July from 12pm Find out the story behind Weetabix’s 2 billion impressions viral tweet “Beenz on Bix” and how, as part of a bigger plan, Weetabix increased their sales from £8.7m (6%) to £153.3m over the...

How Businesses Use Social Media

How Businesses Use Social Media

There’s a common saying in this day and age - “If you don’t have social media, you don’t exist.” It sounds dramatic, but it’s true. What’s more, when we’re discussing one of the biggest and most effective ways to advertise your business, products, and yourself in...

Planning a marketing campaign

Planning a marketing campaign

Planning a marketing campaign is, let's be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other cool...

YouTube Marketing Explained

YouTube Marketing Explained

For this YouTube Marketing Explained webinar, we're joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is now a...

Marketing Rule of Thirds Webinar

Marketing Rule of Thirds Webinar

People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...

The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...

Marketing Executive Role

Marketing Executive Role

Are you looking for a Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing Consultation, Social...

Love is in the air!

Love is in the air!

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you're a big soppy romantic, or think Valentine's day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this...

White label marketing agency support

White label marketing agency support

We’d love to be able to tell you about all the great digital marketing projects we’ve done, we tell you about lots of them in our marketing case studies, but there are some we're unable to discuss. That’s because they are for other marketing agencies Other agencies...