Join us on our journey to be a more sustainable Marketing Agency

By: Richard Michie

Being a sustainable digital marketing agency has always been important to The Marketing Optimist. It has been a challenge to work out what our footprint is, how to measure it so we can improve, and how we work towards becoming a net zero marketing agency.

So we are going on a journey to learn more about our activity and how we can reduce our impact on the world. As we learn more and improve, we’ll continue to post updates to our blog.

Our aim is to gain B Corp status

B Corp is seen as one of the more holistic accreditations for a sustainable business. Their benchmarks cover more than just environmental sustainability they also cover.

  • Governance
  • Workers
  • Community
  • Customers
  • Disclosure – which ensures we work with other ethical businesses

We are in the early stages of moving towards a B Corp but so far we have a score of 52.7 which we are really proud of as that has been achieved with the processes we already have in the business.

Our aim is to be a fully accredited B Corp by October 2024.

Measuring our progress

We want to be as open about our failures as our successes and by doing that, encourage our clients and peers to improve their own sustainability too.

To measure our progress we’re going to split out different aspects of the agency so that we can highlight successes and places where we need to improve.

Remote and flexible working

Since the pandemic all our teams have worked remotely and will continue to do that. For times when we need to work together we have a co-working office in Leeds, which is in close proximity to the train station and public transport networks.

A recent study shows that remote working and shared spaces for office working can reduce carbon footprint by up to 54% over those businesses who work full time in offices.

Sustainable Marketing Agency

Video meetings rather than physical meetings

95% of all our meetings are held using video meeting solutions, our in-house preference is Zoom, but we use other systems too. When we do need to hold face-to-face meetings, we endeavour to use public transport or carpooling, where possible.

Servers, website and email hosting

Being a sustainable digital marketing agency means we have to really look at our server and hosting providers, as they are by far the largest area of energy consumption within our operations. We don’t own any of our servers, which ensures that all the servers we utilise are powered with renewable energy and carbon-offsetting solutions where needed.

Our server suppliers are also applying improved software and hardware solutions to improve efficiency, reducing energy usage for their servers.

Reduction in print and promotional materials

Printed and promotion materials are kept to a minimum but where required utilise recycled or recyclable materials. We have recently moved to digital business cards using NFS technology to reduce the need for print.

In our event materials, we do not use giveaways such as pens, water bottles or other items with a high plastic content. Where possible our promotional items use recycled or recyclable elements.

We do not print any documents or files from our laptops and keep the use of notebooks to a minimum.

Next steps on our sustainability strategy

Our next step is to ensure that we get a measurement of the agency’s carbon footprint. Once we have that we will be able to work out how we can further reduce our impact on the world and find solutions to offset any carbon we can’t remove.

Sustainability is vital to us as an agency, our immediate community and the world as a whole.

We hope you’ll join us on our journey to improve our impact on the environment.

Case studies

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

Scandinavian Homes

Content creation and SEO for Luxury Self Build Homes.

Enviro Clean

How we helped carpet cleaning company Enviro Clean grow their sales.

You may also like…

Why does SEO take so long?

Why does SEO take so long?

Any SEO agency with real experience will tell you the same thing, SEO takes time, patience and great content. SEO agencies who claim to be able to fire your site to the top spot on Google in a matter of weeks, are seriously overpromising or dare I say - lying. If they...

What does an SEO agency do?

What does an SEO agency do?

SEO is more than just an essential part of our offering, and a powerful tool to accelerate projects across the entire marketing mix, it’s our heritage. The Marketing Optimist has its roots in SEO. It gave us our name. Before I launched the agency, I worked client-side...

Get to the Point at Leeds Digital Festival

Get to the Point at Leeds Digital Festival

For the first time at Leeds Digital Festival, we didn’t put on an ostensibly marketing-based event. Instead, we arranged ‘Get to the Point’, which is based around a Japanese presentation style called Pecha Kucha, where speakers have a limited time and number of...

How To Advertise On TikTok

How To Advertise On TikTok

Since its release in 2016, TikTok has become one of the most hyped social media platforms in the world. Even technophobic grandparents have heard the name, and with around 30 million daily active users, and as the seventh most popular social platform in the world, if...

Getting to the Point! A content creation case study

Getting to the Point! A content creation case study

We’ve been involved in Leeds Digital Festival for a long time now, running physical events pre-covid, and virtual ones during the lockdown. So when the festival returned to a physical event this year, we just had to get involved again. Previously we’ve run our Social...

Get to the Point! Part of Leeds Digital Festival 2022

Get to the Point! Part of Leeds Digital Festival 2022

If you’ve ever sat through a PowerPoint presentation, you’ll be familiar with the voice in your head pleading “just get to the point!”. In our “Get to the Point” event, for the Leeds Digital Festival on 27 September, we guarantee an evening of presentations, with a...

Have you had yours?

Have you had yours?

In this one-hour interactive webinar Richard Michie, Managing Director of The Marketing Optimist, talked to Gareth Turner ex-head of marketing for Weetabix, about his thoughts on marketing for big household brands, relationships with agencies and his philosophy on...